freightpop.com
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FreightPOP: The AI TMS That's Quietly Winning
How a 47-person team built a $10.9M revenue engine in the crowded logistics space
In a market dominated by legacy giants and VC-fueled unicorns, FreightPOP is executing a quiet, profitable play: delivering enterprise-grade TMS tools to mid-market manufacturers and distributors without the bloat. It's not about disrupting the industry—it's about fixing the plumbing for the businesses that keep it running.
"FreightPOP proves that in B2B SaaS, a focused product with strong fundamentals beats a sprawling feature set every time."
The Mid-Market Sweet Spot
FreightPOP targets the underserved nexus of manufacturers, distributors, and retailers—businesses too large for spreadsheets but too niche for SAP. With $10.9M in revenue from just 47 employees, they're achieving ~$232k per employee, a metric that screams operational efficiency and a product that sells itself.
The Traffic Paradox
Here's the anomaly: 62% of traffic is direct, and 28% comes from organic search. This isn't a viral growth story; it's a testament to high customer retention and word-of-mouth. The fact that 'freightpop' alone drives 720 monthly searches indicates strong brand recall in a space where competitors fight for generic 'TMS' keywords.
The founding team—Kurt Johnson, Justin Dickson, and Doug Henriquez—brings a mix of operational and commercial expertise. With $6M in funding, they've avoided the 'spray and pray' growth model, instead focusing on a product that integrates deeply with existing workflows. Their tech stack, built on jQuery and Tailwind CSS, might seem unsexy, but it's lean, fast, and gets the job done.
- AI-driven carrier selection and rate shopping that actually works
- Deep integrations for manufacturers and distributors, not just generic e-commerce
- A lean, profitable model that doesn't rely on endless VC rounds
The Quiet Giant in the Making
FreightPOP isn't just another TMS. It's a blueprint for building a sustainable, high-margin B2B SaaS business by serving the customers everyone else overlooks.
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Meta Tags
Transportation Management System | FreightPOP AI
FreightPOP is an AI TMS for manufacturers, distributors, and retailers, delivering enterprise-level tools to simplify and optimize shipping operations.
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About freightpop.com
FreightPOP is an AI TMS for manufacturers, distributors, and retailers, delivering enterprise-level tools to simplify and optimize shipping operations.
Company Overview
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Technology Stack
freightpop.com uses 18 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Cloudflare, and more.
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
freightpop.com receives approximately 18.0K monthly visitors and ranks #1,171,352 globally. The website has a bounce rate of 28% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 8:27 on the site.
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