freightwaves.com
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FreightWaves: The Bloomberg of Trucking
How high-frequency data became the backbone of a $86M supply chain intelligence empire
In an industry built on paper trails and phone calls, FreightWaves built a real-time nervous system for the $1T US freight market. They're not just reporting on supply chains—they're quantifying the heartbeat of the physical economy.
"FreightWaves turned volatile trucking rates into a tradeable asset class by building the fastest data feed in logistics."
The Data Moat
With 1.76M backlinks and dominant organic search presence, FreightWaves has become the default destination for freight market intelligence. Their 62% direct traffic share proves customers don't just stumble upon them—they're the first stop when rates matter. The $92.4M in funding fueled a data acquisition engine that makes their competitors look like they're reading yesterday's newspaper.
The Audience They Own
The keyword strategy reveals their playbook: capture high-volume, high-intent searches like 'CDL' (170K monthly) and 'FMCSA' (31K monthly), then upsell enterprise customers on real-time SONAR data. They're not chasing vanity traffic—they're owning the exact moments when logistics professionals need answers, turning search queries into a $86M revenue stream.
What makes FreightWaves dangerous is their hybrid model: media reach combined with proprietary data products. They built the audience first through content, then layered on high-frequency pricing data that creates an unassailable moat. Every article, podcast, and report feeds their data flywheel, making their SONAR platform more valuable while their media arm captures the market's attention.
- Content-to-data conversion: Media reach funnels enterprise leads to high-margin SaaS
- Washington insider access: Chief Washington Correspondent ensures regulatory intelligence drives policy positioning
- High-frequency advantage: Real-time data beats quarterly reports in volatile markets
The Intelligence Layer Wins
FreightWaves proves that in fragmented B2B markets, owning the data and narrative creates an unbreakable competitive advantage
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Supply Chain, Logistics, and Trucking News & Data - FreightWaves
FreightWaves is the most trusted provider of global supply chain market intelligence. Our high-frequency price, demand, and capacity data and analysis allow our customers to benchmark, analyze, monitor and forecast the global physical economy.
FreightWaves: Logistics News and Supply Chain Data
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About freightwaves.com
FreightWaves is the most trusted provider of global supply chain market intelligence. Our high-frequency price, demand, and capacity data and analysis allow our customers to benchmark, analyze, monitor and forecast the global physical economy.
Company Overview
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freightwaves.com uses 23 technologies across their website including PHP, WordPress, cdnjs, jsDelivr, and more.
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Traffic & Audience
freightwaves.com receives approximately 1.4M monthly visitors and ranks #47,791 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:43 on the site.
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