freightwire.com
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Freightwire: The 35-Person Powerhouse in Logistics
How a small team is carving out a niche in the $1T freight industry
In an industry dominated by giants, Freightwire operates with the precision of a scalpel. With just 35 employees and $8.5M in revenue, they're not trying to outspend competitors—they're outmaneuvering them by solving the specific, painful edge cases that larger platforms ignore.
"Their organic search traffic is only 33%, yet they rank for hyper-specific freight queries that most platforms would never target."
Niche Domination Through SEO
Freightwire's keyword strategy reveals a masterclass in long-tail targeting. They rank for 'remote area surcharge' (390 monthly searches), 'why does 151 lbs mean freight shipping?' (290 monthly searches), and 'empty returned at tl' (210 monthly searches). These aren't vanity keywords—they're the exact questions freight professionals type into Google when they're stuck and need answers. This positions Freightwire not just as a service provider, but as an industry educator.
The Family-Run Advantage
The leadership team reads like a family business playbook: Brandon Hill (Founder & CEO), Matt Hill (CTO), Jordan Hill (CFO), plus John Coffey (VP Sales) and Jared Dabling (VP National Sales). This structure suggests deep institutional knowledge and aligned incentives. In logistics, where relationships trump transactions, this family cohesion becomes a competitive moat against faceless corporate competitors.
Their tech stack is telling—WordPress, Bootstrap, jQuery, and Google Analytics. This isn't a bleeding-edge SaaS platform; it's a pragmatic, functional system built to solve problems, not win design awards. The login portal redirects to HyperionTMS, suggesting they white-label or integrate with established transportation management systems rather than building everything from scratch. This is smart capital allocation.
- Hyper-specific keyword targeting that larger competitors ignore
- Family-led leadership ensuring long-term vision over quarterly growth
- Pragmatic tech stack prioritizing functionality over flash
- Strong direct traffic (42%) indicating brand loyalty and repeat customers
- Niche positioning in a $1T+ industry without chasing scale
Small But Mighty
Freightwire proves that in logistics, depth of expertise beats breadth of features. Their $8.5M revenue with 35 employees suggests ~$240K revenue per employee—a remarkably efficient operation that prioritizes sustainable growth over explosive, unsustainable scaling.
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Open Graph Image
https://freightwire.com/wp-content/uploads/2016/10/FedEx-Freight.png
Meta Tags
Home - Freightwire
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About freightwire.com
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Technology Stack
freightwire.com uses 11 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, RSS
Traffic & Audience
freightwire.com receives approximately 1.2K monthly visitors and ranks #13,503,502 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of freightwire.com's traffic comes from .
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