frisco.pl
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Frisco: Poland's Grocery Titan
A deep dive into the online supermarket with 970k monthly visits
In the crowded European grocery market, Frisco isn't just surviving—it's dominating the Polish digital landscape. With nearly a million monthly visits, this isn't just another delivery app; it's a logistics powerhouse that turned a simple promise into a $24M revenue business.
"Frisco proves that in grocery e-commerce, brand loyalty beats search algorithms—51% of their traffic comes directly from users who type 'frisco.pl' into their browser."
The Polish Market Strategy
Frisco operates in a market where giants like Carrefour (generating 1.5M monthly searches) are fighting for the same customers. Yet, Frisco carved out a niche by focusing on premium convenience. Their traffic breakdown reveals a 95.8% concentration in their home country, suggesting a laser-focused domestic strategy rather than a scattered European expansion. This hyper-localization allows them to optimize delivery networks and inventory for Polish consumers specifically.
Search Dominance vs. Brand Recall
The keyword data tells a fascinating story: 'frisco' generates 52,380 monthly searches, while 'frisco logowanie' (login) gets only 720. This 72:1 ratio indicates that most users aren't searching for Frisco to browse—they're searching to access an existing account. This is the hallmark of a sticky platform with high retention. Contrast this with 'frisco darmowa dostawa' (free delivery) at just 760 searches, and it's clear that price isn't the primary driver for their audience. They're paying for convenience, not just groceries.
Their tech stack reveals a modern, performance-focused approach. Built on Tailwind CSS and Bootstrap, the site is optimized for speed—critical for mobile-first grocery shopping. The inclusion of PWA (Progressive Web App) technology suggests they're bridging the gap between web and native app experiences, reducing friction for repeat customers. Meanwhile, tools like Hotjar and Zendesk show a mature focus on user experience optimization and customer support.
- Strong brand recall with 51% direct traffic
- Premium positioning that avoids price wars
- Hyper-localized strategy (95.8% traffic from Poland)
- Modern tech stack optimized for conversion
The Quiet Giant of Polish E-Commerce
Frisco demonstrates that in fragmented markets, focused execution beats broad expansion every time.
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Open Graph Image
https://www.frisco.pl/app/static/cdn/frisco-react-master-20260116-38571/img/fblogo.png
Meta Tags
Frisco - Zakupy spożywcze online z dostawą do domu
Frisco.pl - supermarket online
Klienci Frisco mają lepiej! Zrób pierwszy krok w stronę nowoczesnych zakupów i zyskaj czas na to, co dla Ciebie najważniejsze! Rób zakupy spożywcze online z dostawą do domu.
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Frisco.pl
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Reviews (1)
Byłem zadowolony z pierwszych kilku…
Byłem zadowolony z pierwszych kilku razy, kiedy z niego korzystałem, ale po kilku razach kierowca przyjeżdża coraz później, ostatnio o 1 godzinę za późno. Nie można im ufać i zabierają pieniądze, zanim będą mogli. Nie będę polecał tej firmy, przy tej usłudze i tak nie sądzę, że będą tu za 2 lata
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About frisco.pl
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Technology Stack
frisco.pl uses 16 technologies across their website including Cloudinary, Font Awesome, Google Fonts, Okta, and more.
Media
Cloudinary
Fonts
Font Awesome, Google Fonts
Authentication
Okta
Security
HSTS
Error Tracking
Sentry
Customer Support
Zendesk
Traffic & Audience
frisco.pl receives approximately 970.6K monthly visitors and ranks #37,732 globally. The website has a bounce rate of 24% with visitors viewing an average of 7.2 pages per visit. Users spend an average of 3:56 on the site.
The majority of frisco.pl's traffic comes from undefined, undefined, .
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This page provides publicly available information about frisco.pl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit frisco.pl directly at https://frisco.pl.