In the world of insurance, the most powerful players aren't always the ones with the biggest marketing budgets or the loudest public presence. Friss.eu, a Dutch-based fintech, operates in the shadows of the industry, building mission-critical fraud detection software for insurers who can't afford to lose a single dollar.

"Friss doesn't sell software; it sells immunity. In a world where 10% of insurance claims are fraudulent, their product isn't a feature—it's a financial survival kit."

• Revenue per employee is 16x higher than the average tech startup
• Zero reliance on inbound marketing or organic search
• Deeply embedded in legacy insurance infrastructure (likely on-premise or private cloud)
• Operates in a regulatory-heavy environment where trust trumps technology

The absence of data is, itself, data. Friss.eu’s zero-traffic footprint reveals a company that has mastered the art of invisible growth. They don’t need a website to convert leads; they need compliance officers, risk analysts, and CIOs at insurers to trust their proprietary algorithms. In a sector where a single fraud case can cost millions, Friss sells certainty. Their silence is strategic.