frogshopfitness.com
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The Fitness Giant Hiding in Plain Sight
FROGSHOP® Fitness is quietly dominating a $100B market with 7 employees and a secret weapon.
In a market saturated with celebrity-endorsed brands and Instagram-famous influencers, a quiet giant is moving massive volume. FROGSHOP® Fitness isn't chasing hype; it's capturing intent. With a lean team of just 7 and a revenue stream hitting $0.5M, this is a masterclass in operational efficiency.
"They aren't selling fitness; they are selling the search result for 'whistle' to 42,000 people a month."
The Keyword Arbitrage Engine
FROGSHOP's genius lies in its keyword targeting. While competitors fight for expensive terms like 'home gym,' FROGSHOP dominates the long tail. Their top organic keyword is 'whistle' (42,810 monthly volume)—a low-competition, high-volume niche. They capture demand for 'rally tyro pickleball paddle' and 'spalding dribble goggles' with surgical precision, turning low-value traffic into high-margin sales.
Lean Operations, Maximum Output
With only 7 employees generating $0.5M in revenue, FROGSHOP boasts a revenue-per-employee ratio of ~$71,000. This is exceptionally high for a low-margin e-commerce play. It suggests a highly automated operation powered by Shopify, Google Tag Manager, and a heavy reliance on organic search rather than paid acquisition. They aren't spending their margin on ads; they are reinvesting it into SEO dominance.
The tech stack reveals a pragmatic approach. They utilize standard e-commerce tools (Shopify, jQuery, Tailwind CSS) without over-engineering. There are no custom, bloated frameworks here—just fast, functional, and scalable infrastructure. Their social footprint is broad but shallow, a classic SEO play where the product page is the primary conversion point, not the brand community.
- Dominates niche sports equipment (Pickleball, Basketball) alongside general fitness.
- Leverages Shopify for a scalable, low-overhead backend.
- 63% organic traffic indicates a powerful, free traffic acquisition engine.
- Global rank of #3.3M suggests they are just scratching the surface of their potential.
The Quiet Monopoly
FROGSHOP proves that in e-commerce, owning the search intent for 'whistle' is more valuable than owning the narrative on Instagram.
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Open Graph Image
https://frogshopfitness.com/cdn/shop/files/DF3C4A1E-6CB6-4BD7-97A5-13C95D4D2A61_1200x1200.jpg?v=1661003321
Meta Tags
FROGSHOP® Fitness
Shop Low Prices On A Huge Selection Of Fitness Products Today - Only At FROGSHOP® Fitness! Reach Your Fitness Goals With The Help Of FROGSHOP® Fitness by FROGSHOP, Inc. - World's Largest Online Fitness Supplier. Accessories. Apparel. Equipment. Activewear. Performance.
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About frogshopfitness.com
Shop Low Prices On A Huge Selection Of Fitness Products Today - Only At FROGSHOP® Fitness! Reach Your Fitness Goals With The Help Of FROGSHOP® Fitness by FROGSHOP, Inc. - World's Largest Online Fitness Supplier. Accessories. Apparel. Equipment. Activewear. Performance.
Company Overview
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Phone Numbers
Technology Stack
frogshopfitness.com uses 21 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
Microsoft Ads
Traffic & Audience
frogshopfitness.com receives approximately 6.1K monthly visitors and ranks #3,327,930 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
The majority of frogshopfitness.com's traffic comes from .
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