fsgsgraphics.com
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The Great Domain Mystery of FSGS
A $6M company's digital ghost story and what it reveals about brand asset management
What happens when a $6M company's domain redirects to a competitor's hosting platform? This isn't a technical glitch—it's a masterclass in digital asset mismanagement. FSGS Graphics' domain tells a haunting tale of neglected infrastructure and the hidden costs of domain expiration.
"When your domain redirects to a competitor's landing page, you're not just losing traffic—you're paying for their marketing."
The Ghost in the Machine
FSGS Graphics appears to be a legitimate marketing firm generating $6M annually with 30 employees. Yet their domain fsgsgraphics.com now displays Flywheel's hosting platform—a WordPress hosting competitor. This suggests either a deliberate sale, a catastrophic oversight, or a domain hijacking. For a company of this size, domain ownership is non-negotiable infrastructure.
The Hidden Cost of Digital Neglect
Domain expiration isn't just about losing your website—it's about surrendering your brand equity. When competitors acquire expired domains, they inherit years of SEO value, backlinks, and brand recognition. For a $6M revenue company, even a 10% traffic loss could mean $600K in missed opportunities. The real question: Was this intentional or an expensive mistake?
The tech stack reveals more clues. With Tailwind CSS, Bootstrap, WordPress, and Fastly, FSGS Graphics had a modern, scalable infrastructure. Fastly alone suggests serious CDN usage for global reach. But here's the paradox: you can't serve global clients if your own digital front door is locked and your key is in a competitor's hands.
- Domain ownership is critical infrastructure, not a nice-to-have
- Brand equity evaporates when redirects point to competitors
- Small oversights scale into massive revenue impacts
- Digital asset management requires C-level oversight
The $6M Question: Intentional or Incompetent?
This case study proves that digital infrastructure is as critical as your bank account. Check your domain expiration dates today.
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Flywheel is managed WordPress hosting built for designers and creative agencies. Build, scale, and managed hundreds of WP sites with ease on Flywheel.
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About fsgsgraphics.com
Flywheel is managed WordPress hosting built for designers and creative agencies. Build, scale, and managed hundreds of WP sites with ease on Flywheel.
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Technology Stack
fsgsgraphics.com uses 4 technologies across their website including WordPress, Fastly, Bootstrap, Tailwind CSS.
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WordPress
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Fastly
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Bootstrap, Tailwind CSS
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