While SaaS founders chase unicorn valuations, a 19-person team quietly processes the retirement and benefits paperwork for thousands of American companies. ftwilliam.com isn't a startup—it's a surgical acquisition by Wolters Kluwer that dominates a niche too boring for startups but too valuable for enterprises to ignore.

"The 79% direct traffic proves it: this isn't a marketing play, it's a daily utility for compliance professionals who have the URL bookmarked."

The tech stack (jQuery, Bootstrap, Moment.js) screams legacy web application that works reliably rather than cutting-edge innovation. For this audience, uptime and accurate forms matter more than React rewrites. The 11% organic traffic is actually healthy—most users come direct because they're returning professionals, not prospects browsing for alternatives.

• Retirement plan documents (401k, pension, non-qualified plans)
• Welfare benefit documents (health, life, disability)
• Government form preparation (5500 series, 2848, 5330)
• Compliance testing and reporting automation