9:41
funda.nl
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funda.nl

4 technologies
VerifiedVisit29.4M/mo$39M2424 Tech25 Leads
Deep Dive

Funda: The Dutch Real Estate Titan

A deep dive into the platform that dominates the Netherlands' property market

Funda isn't just a website; it's the operating system for Dutch real estate. With 29 million monthly visits and 71% direct traffic, it holds a monopoly on attention that most tech companies would kill for.

29.4M
monthly visits
#528
global rank
71%
direct traffic
242
employees

"When 71% of your traffic is direct, you've become a verb. You're not competing for attention—you own it."

The Unfair Advantage

Funda's traffic distribution is a masterclass in brand dominance. While competitors fight for 25% organic search share, Funda commands 71% direct traffic. This isn't SEO magic—it's decades of becoming the default destination when Dutch people think 'house.' The 7.99 million backlinks are just the icing on a very thick moat.

The Trust Paradox

Here's the fascinating contradiction: Funda commands 29M monthly visits but sits at a dismal 1.7/5 on Trustpilot. This reveals the harsh reality of marketplace dynamics—when you're indispensable, user satisfaction becomes optional. Buyers and sellers have no alternative, so they endure the friction despite the complaints.

The Dutch real estate market is uniquely centralized around Funda's platform. With 242 employees generating $38.6M in revenue, they've achieved remarkable efficiency—approximately $160K revenue per employee. This lean operation suggests a highly automated platform with minimal human intervention, typical of successful classifieds businesses.

  • Monopoly on attention: 71% direct traffic creates an unbreakable moat
  • Lean operations: $38.6M revenue with just 242 employees
  • Technical simplicity: Relies on proven stack (Tailwind, Bootstrap) rather than bleeding-edge tech
  • Brand ubiquity: 'Funda' is the top search term with 211K monthly searches
No mobile-first innovation
Dominant market position
Poor user satisfaction (1.7/5 Trustpilot)
Extreme operational efficiency
Limited international expansion (94% traffic from 'undefined' country)
Unmatched brand recognition

The Dutch Google for Real Estate

Funda proves that in fragmented markets, becoming the default platform creates unassailable dominance—regardless of user satisfaction scores.

What tech stack does Funda use?

4 detected
Web Standards1

How much traffic does Funda get?

Traffic & Engagement

23.4M
Monthly Visits
-17.5%
23.9
Pages/Visit
7:25
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-32%
34.1M
Oct 2025
Oct
28.3M
Nov 2025
Nov
23.4M
Dec 2025
Dec

Rankings

#2,159
Global Rank
#27
Netherlands Rank
Online Services
Category

Backlinks & Authority

8.0M
Backlinks
15.6K
Ref. Domains
71
Authority Score
Low
Penalty Risk
Backlinks Trend-41%
13.6M
Jul 2025
Jul
12.3M
Aug 2025
Aug
11.0M
Sep 2025
Sep
10.1M
Oct 2025
Oct
9.1M
Nov 2025
Nov
8.0M
Dec 2025
Dec

Search Traffic

Organic
11.2M
Paid
1.0K

Top Organic Keywords

#1funda
1,830,000 vol13.2%
#1huis
301,000 vol0.7%
#1funda nl
33,100 vol0.2%
#1funda amsterdam
27,100 vol0.2%
#1funda zwolle
27,100 vol0.2%

Where is Funda's audience located?

🇳🇱Netherlands95.7%
🇺🇸United States1.0%
🇩🇪Germany0.5%
🇧🇪Belgium0.4%
🇪🇸Spain0.4%

Device Distribution

Desktop30.4%
Mobile69.6%

What keywords does Funda rank for?

5 keywords
1funda211.6K vol$1.04
2funda amsterdam6.0K vol$0.82
3funda nl5.5K vol$0.83
4funa7.6K vol$0.32
5funda den haag2.6K vol$0.75

How is Funda's SEO?

Meta Tags

title47 chars

Je bent bijna op de pagina die je zoekt [funda]

languageNL

H1 Tags

h1Je bent bijna op de pagina die je zoekt

What is Funda's revenue?

$39M
Annual Revenue
242
-9%
Employees
$160K
Revenue/Employee
Amsterdam, NLD
Headquarters

Who works at Funda?

Loading leads...

What do customers think of Funda?

funda

funda

1.7
90 reviews

Categories

Real Estate Agency#undefinedReal Estate Agents#undefinedReal Estate Rental Agency#undefinedReal Estate Consultant#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (8)

Filter by rating:
Gerardus Van Sister
8/30/2024
🇦🇺 Australia7 reviewsOrganicUnverified
Experience date: 8/30/2024
The old site was much better

The old site was much better, at least you see where the shops were and also the buses etc, now it is nowhere to be seen

Baz
8/4/2025
🇲🇦 Ma1 reviewsOrganicUnverified
Experience date: 8/1/2025
Guido G van Funda Business is een grove…

Guido G van Funda Business is een grove racist, niks huren bij deze Netanyahu aanhanger

Jasper de Kleine
4/18/2025
🇬🇷 Greece2 reviewsOrganicUnverified
Experience date: 4/17/2025
Does not work for rental home seekers

For me as a rental home searcher, Funda is close to worthless. I never get responses, and I think only 10-20% of rental listings are placed on Funda. I did manage to find a house in a few weeks using an AI-tool called Uprent, which found so much more rental offerings!

Sem
9/13/2022
🇳🇱 Netherlands17 reviewsOrganicUnverified
Experience date: 9/13/2022
Very bad website

Very bad website. Lots of crappy results, bad filters. Extremely high prices.

tarek ben guiza
1/3/2022
🇳🇱 Netherlands1 reviewsOrganicUnverified
Is this the worst site ever

Make it open to people to sell their own houses we don't need 500 agencies involved and everyone want to have a share especially in this market

Frequently Asked Questions about Funda

What is Funda's Revenue?
Funda generates approximately $39M in annual revenue. With 242 employees, that's $159,500 per employee.
How fast is Funda growing?
Funda has declined by 17.5% in the last 6 months according to traffic data. employee count has changed by -9% year over year.
How do people interact with Funda?
When visiting Funda, visitors view an average of 23.9 pages per visit, and spend around 7:25 on the site, and the bounce rate is 37.1%.
How do people find Funda?
12.1M people (52%) visit Funda directly. 11.2M (48%) find them through organic search. 1.0K (0%) come through paid advertising.
Who uses Funda?
Funda's top market is Netherlands with 22.3M visitors (95.7%). United States is 2nd with 233.5K (1.0%). Germany is 3rd with 113.4K (0.5%).
What technologies does Funda use?
Funda uses 4 technologies across their website including Fonts, Web Standards, CSS Frameworks. Key technologies include Font Awesome, PWA, Bootstrap, Tailwind CSS.
Who are Funda's competitors?
Funda's main competitors include Pararius. These companies operate in similar markets and compete for the same customer base.
What do customers think of Funda?
Funda has a Trustpilot score of 1.7 out of 5 (1 stars) based on 90 customer reviews.

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About funda.nl

Company Overview

funda.nl
Website
business_and_consumer_services
Industry
#528
Global Rank
29.4M
Monthly Visitors
4
Technologies
25+
Employees

funda.nl Key Pages

Contact funda.nl

Email Addresses

Technology Stack

funda.nl uses 4 technologies across their website including Font Awesome, PWA, Bootstrap, Tailwind CSS.

Fonts

Font Awesome

Web Standards

PWA

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

29.4M
Monthly Visits
35%
Bounce Rate
29.3
Pages/Visit
5:27
Avg. Duration

funda.nl receives approximately 29.4M monthly visitors and ranks #528 globally. The website has a bounce rate of 35% with visitors viewing an average of 29.3 pages per visit. Users spend an average of 5:27 on the site.

The majority of funda.nl's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is funda.nl?
funda.nl is a website that you can visit at https://funda.nl. Use TechList.ai to discover the technologies, analytics, and company information about funda.nl.
What technologies does funda.nl use?
funda.nl uses 4 technologies including Font Awesome, PWA. View the full tech stack analysis above.
How do I contact funda.nl?
You can contact funda.nl via email at [email protected] or through their contact page.
What are funda.nl's social media accounts?
funda.nl is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is funda.nl hiring?
Check funda.nl's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is funda.nl?
funda.nl receives approximately 29.4M monthly visitors and ranks #528 globally. Traffic is declining by 4.8% month-over-month.

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This page provides publicly available information about funda.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit funda.nl directly at https://funda.nl.