funds2orgs.com
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The $3.5M Shoe Drive: Funds2Orgs' Unconventional Playbook
How a 16-person team built a sustainable fundraising empire without selling a single product
In a world obsessed with digital ads and complex sales funnels, Funds2Orgs has quietly built a $3.5M annual revenue business by asking people to do one thing: collect gently worn shoes. This isn't a charity—it's a high-margin, community-powered fundraising engine that turns waste into wealth.
"They don't sell products—they sell a story of sustainability that funds causes, creating a virtuous cycle that traditional fundraising can't match."
The Community Flywheel
Funds2Orgs operates on a powerful network effect. Schools, sports teams, and nonprofits become their salesforce without ever touching a product. With 45% direct traffic and 39% organic search, they've built a brand that people seek out—not stumble upon. Their secret? Making fundraising effortless: no catalogs, no selling, just collecting.
The Sustainability Edge
While competitors push cookie dough and gift wrap, Funds2Orgs taps into the $100B+ secondhand market. Each shoe drive converts landfill waste into funding, creating a compelling environmental angle that resonates with modern donors. Their 4.8/5 Trustpilot score proves the model works—communities don't just participate; they advocate.
The numbers tell a fascinating story: 82.4% of their traffic comes from undefined sources (likely direct referrals from partner organizations), suggesting a B2B2C model where institutions drive grassroots participation. Their top keyword—'unique fundraising ideas' with 450 monthly searches—reveals they're solving a real pain point: the fatigue of traditional fundraising.
- Zero inventory risk: No upfront product costs for organizers
- Environmental halo: Every drive promotes sustainability
- Scalable model: 16 employees support a multi-million dollar operation
- Trust signals: 115 verified reviews averaging 4.8/5 stars
The Anti-Startup Success Story
In an era of burn-rate growth, Funds2Orgs proves that solving a simple problem with a sustainable model can outperform complex tech solutions. They're not disrupting—they're refining.
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100% Profit Fundraising | Start a Shoe Drive Today
Raise money for your cause or organization by collecting gently worn shoes with a shoe drive fundraiser. No catalogs, no selling!
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Reviews (20)
Guidance to the finish line
Provided guidance every step of the way! Goal achieved. Great experience and wonderful organization.
Thank you for sharing your feedback with our team, and congratulations on achieving your goal! We're so happy that your shoe drive fundraiser was a success. We look forward to partnering with you again!
We had a great experience working with…
We had a great experience working with Funds2Orgs for our shoe fundraiser. Not only did we raise a significant amount of money directly through the shoe drive, but the exposure and media attention it brought helped us finish raising all the funds needed for my daughter’s service dog. The process was easy to follow, the team was supportive, and it gave us a way to get our whole community involved. Our fundraiser truly went beyond just collecting shoes — it opened doors, spread awareness, and played a huge role in helping make something life-changing possible for our daughter. We are so grateful for Funds2Orgs and would absolutely recommend them to other families, schools, or organizations looking for a meaningful fundraiser.
Thank you, Brenda! We truly appreciate the five-star review and are so happy that your shoe drive fundraiser was such a success - and that your daughter was able to receive her service dog. We wish you and your daughter the very best!
I really enjoy working with Jim
I really enjoy working with Jim. A weekly check-in and a phone call from him really helped my group stay on track to collecting our 100+ bags of shoes. My group loves doing this fundraiser because they get a sense of fulfillment knowing they are doing something good for someone else whilst earning the money our group needs to be successful.
Hi, Natalie! Thank you for your awesome 5-star review. We are so happy that your shoe drive fundraiser was so successful, and that Jim was there along the way to help keep your team on track. We look forward to working with you again and thank you for making an impact!
Great experience with Funds2Orgs
Generation SERVE is a medium-sized nonprofit serving Central Texas with a mission to spark a lifelong love of volunteering in youth and their families. We are incredibly grateful to Funds2Orgs for partnering with us on our recent shoe drive. Shane Huckeba was responsive, supportive, and guided us through every step of the process, making the experience seamless from start to finish. Thanks to their support, we were able to host a successful large-scale shoe drive, and the pickup and donation process was prompt and well-organized. We highly recommend Funds2Orgs to any organization looking for an easy, impactful, and well-supported fundraising opportunity. We look forward to partnering with them again in the future!
Thank you so much, Muneeb! Your feedback means so much to our entire team. We are happy that Shane did such an incredible job helping ensure your shoe drive fundraiser was such a positive experience! We look forward to working with you and your incredible group again in the future!
Funds2Orgs is a 10/10 Experience
Elliot Lantagne was so easy to work with. He made the process super easy and was in constant communication to make sure we had everything we needed. We really enjoyed working with Funds2Orgs and plan to do so again in the future.
Thank you, Emme! We appreciate your 5-star review. We’re trilled that your shoe drive fundraiser was such a success and that Elliot was such a great help. Thank you for making an impact!
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About funds2orgs.com
Raise money for your cause or organization by collecting gently worn shoes with a shoe drive fundraiser. No catalogs, no selling!
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funds2orgs.com uses 22 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
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Traffic & Audience
funds2orgs.com receives approximately 23.3K monthly visitors and ranks #1,226,555 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:34 on the site.
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