fyffes.com
fyffes.com
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Fyffes: The Banana Giant's Digital Blind Spot
A $341M revenue food giant with a web presence that barely registers
Fyffes operates one of the world's largest banana empires, yet its digital footprint is shockingly minimal. With just 21,319 monthly visits to fyffes.com, this $341M revenue company reveals a stark disconnect between physical scale and digital presence.
"A company that moves millions of tons of fruit can barely move the needle on Google rankings."
The Traffic Paradox
Fyffes' web traffic tells a story of missed opportunities. With only 21K monthly visits, they're invisible compared to their physical scale. The traffic breakdown reveals a company still operating in the pre-digital era: 55% organic, 28% direct—numbers that suggest a website functioning as a digital brochure rather than a growth engine. For context, a mid-sized food blog might see 10x this traffic.
The Keyword Disconnect
Here's where the data gets revealing: Fyffes ranks for 'pineapple' (104K monthly searches) and 'piña' (22K searches), but their own brand 'fyffes' only gets 1,120 monthly searches. This is a classic brand awareness problem. They're capturing generic fruit searches but failing to own their own brand narrative. The top keyword 'melon en honduras' (80 searches) suggests they're optimizing for specific regional queries rather than building a global brand.
The leadership team—Helge Sparsoe (CEO), Ernesto Fraire (CFO), Cornelius Gissel (CIO), Frank Burkhardt (CCO), and Philip Harty (CFO Business Division)—has built a massive physical operation. But their digital strategy appears frozen in time. With no detected tech stack and minimal structured data, fyffes.com reads like a website built in 2005 and forgotten.
- Zero technologies detected: No analytics, no tracking, no modern frameworks
- No social profiles linked: The company exists in a digital silo
- No structured data: Missing basic SEO fundamentals
- No Trustpilot presence: Zero social proof or reviews
The Digital Opportunity Gap
A $341M company with a $21K traffic problem—this is where savvy investors and founders see white space
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About fyffes.com
Company Overview
Traffic & Audience
fyffes.com receives approximately 21.3K monthly visitors and ranks #1,302,050 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:23 on the site.
The majority of fyffes.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about fyffes.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fyffes.com directly at https://fyffes.com.