g11n.com
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The B2B Translation Giant No One Knows
A $35M revenue machine with minimal digital footprint - a masterclass in enterprise sales
In a world obsessed with viral growth and SEO dominance, g11n.com quietly pulls in $35M annually with fewer than 800 monthly website visitors. This isn't a failure of digital strategy—it's a deliberate, high-touch enterprise play that reveals the hidden economics of B2B services.
"This is a $35M revenue business running on a 2007-era digital strategy—and it's probably working perfectly."
The Anti-Startup Playbook
Most SaaS companies chase traffic. g11n chases contracts. With 53 employees generating $35M in revenue, that's $660K per employee—exceptional for services. Their 42% direct traffic isn't a bug; it's proof they're not selling to anonymous browsers. They're selling to procurement departments through relationships that don't start with a Google search. The 'undefined' country data screams enterprise deals that span continents without leaving a digital footprint.
The Silent Scale
Translation and localization is a $60B+ industry where giants like TransPerfect ($1B+) and Lionbridge ($500M+) dominate. g11n carved out a $35M niche by being the boutique that enterprises call when they need white-glove service, not software. The tech stack tells the story: jQuery, Bootstrap, and RSS feeds—tools that prioritize reliability over flash. This isn't a product company; it's a service company that happens to have a website.
The 3.6/5 Trustpilot rating from a single review is telling. For a company this size, it suggests they're not actively soliciting public feedback—again, because their clients are locked into long-term contracts, not shopping for reviews. The 'g11-n' keyword ranking is likely internal traffic or brand confusion, not a growth strategy.
- Revenue-per-employee of $660K puts them in the top quartile for services firms
- 42% direct traffic indicates strong brand recall and repeat enterprise business
- Minimal SEO footprint suggests a referral-driven sales model
- Tech stack prioritizes reliability over innovation—perfect for risk-averse enterprise buyers
The Real Lesson: Some Businesses Don't Need to Be Tech Companies
g11n proves that in B2B services, relationships > traffic, and trust > virality
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G11n Provides Professional Translation and Localization Services
G11n is Leader in Translation and localization consulting and services. Ride on our back to make a mark in your global markets.
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Great service
Very fast response with a well Organised project manager. Delivered in the time-frame promised and well executed
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About g11n.com
G11n is Leader in Translation and localization consulting and services. Ride on our back to make a mark in your global markets.
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Technology Stack
g11n.com uses 15 technologies across their website including Google Fonts, HSTS, PHP, and more.
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Google Fonts
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HSTS
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PHP
CMS
WordPress
Marketing Automation
HubSpot
E-commerce & Payments
WooCommerce
Traffic & Audience
g11n.com receives approximately 797 monthly visitors. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:45 on the site.
The majority of g11n.com's traffic comes from .
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This page provides publicly available information about g11n.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit g11n.com directly at https://g11n.com.