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Geldvoorelkaar: The Dutch Crowdfunding Titan
How a 37-person team built the largest crowdfunding platform in the Netherlands
In a world dominated by VC-backed unicorns, Geldvoorelkaar is building an empire one €1,000 investment at a time. They aren't chasing Silicon Valley glory; they're democratizing access to capital for Dutch SMEs with a model that's profitable, sustainable, and deeply local.
"Their 71% direct traffic proves it: Dutch businesses don't just find Geldvoorelkaar, they return to it as their primary source of capital."
The Power of Direct Traffic
While most fintech startups bleed money on customer acquisition, Geldvoorelkaar commands a staggering 71% direct traffic share. This isn't accidental growth—it's brand equity. Entrepreneurs don't Google 'crowdfunding'; they type 'geldvoorelkaar' because it's become the default destination for SME financing in the Netherlands. With 86,000 monthly visits, they've achieved what every founder dreams of: becoming a verb in their market.
The Sustainable Shift
The platform's evolution from traditional crowdfunding to 'duurzaam financieren' (sustainable financing) reflects a strategic pivot that aligns with Dutch market values. By positioning themselves as the go-to for sustainable business financing, they've tapped into a growing ESG demand without losing their core SME audience. Their tech stack—featuring Tailwind CSS, PWA capabilities, and ApexCharts—shows a commitment to modern UX that keeps investors engaged and businesses converting.
With a Trustpilot rating of 4.2/5 across 745 reviews, Geldvoorelkaar has built trust through transparency. Their team structure reveals a mature operation: Erik Nieuwerth leads risk management, supported by dedicated credit assessors and customer service staff. This isn't a startup winging it—it's a regulated financial institution with startup agility.
- Market leader in Dutch crowdfunding with 12+ years of operation
- 71% direct traffic indicates strong brand recognition and retention
- Sustainable financing focus aligns with Dutch business values
- Robust risk management team (Risk Manager + Credit Assessors)
- 4.2/5 Trustpilot rating across 745 reviews
Profitability Over Hype
At $6.2M revenue with just 37 employees, Geldvoorelkaar proves you don't need billion-dollar valuations to build a sustainable fintech empire.
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Crowdfunding platform Geldvoorelkaar sinds 2011 in Nederland
Crowdfunding platform Geldvoorelkaar: ✔️ Dé grootste crowdfund website van Nederland. Nu duurzaam financieren & geld investeren in bedrijven.
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Reviews (6)
ease of use and great user experience
ease of use and great user experience
Beste Jayaprakash Bhoopalam Krishnasetty, Thank you for sharing your experience with Geldvoorelkaar.nl. We're glad to hear that the website is working well for you. We wish you continued enjoyment in your investing journey. Kind regards, Team Geldvoorelkaar.nl
The staff is very helpful and the platform is very clear
The staff help was great for solving my problems. The platform is very transparent and easy to use.
Dear Ziya, Thank you for sharing your experience with us. We're pleased to hear that you consider us helpful and great at solving problems. On behalf of MKB Nederland, we wish you lots of investment success and enjoyment! Kind regards, Team Geldvoorelkaar.nl
Perfect platform for low key easy…
Perfect platform for low key easy investment in crowdfunding projects. As i want to avoid invest a lot in one lroject, this platform allows me to jnvest at a low minimum and informs about the risks of each project. Throughout the lifetime of the i vestment you get updates about the project and the arrangements to guarantee your investment are good. I can recommend this platform.
Dear Klant, Thank you for sharing your experience with us. On behalf of MKB Nederland, we appreciate your trust. We wish you continued investment enjoyment! Kind regards, Team Geldvoorelkaar.nl
Friendly platform
Friendly platform, easy to navigate
Dear Sonia, Thank you for your positive review. We’re pleased to hear that you find our platform user-friendly and easy to navigate. At Geldvoorelkaar.nl, we continuously strive to offer a clear and accessible experience for our investors. Kind regards, The Geldvoorelkaar.nl Team
Non-NL bank accounts
4 instead of 5 stars, because it is not possible to do an immediate top up of your wallet if you don’t have a durch bank account. Suggest to also include PayPal in the payment options.
Beste Klant, Bedankt voor het achterlaten van uw ervaring met ons. Namens MKB Nederland; dank voor uw vertrouwen. Wij wensen u nog veel investeerplezier toe! Met vriendelijke groet, Team Geldvoorelkaar.nl
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About geldvoorelkaar.nl
Crowdfunding platform Geldvoorelkaar: ✔️ Dé grootste crowdfund website van Nederland. Nu duurzaam financieren & geld investeren in bedrijven.
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geldvoorelkaar.nl uses 15 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
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geldvoorelkaar.nl receives approximately 86.1K monthly visitors and ranks #330,687 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 3:08 on the site.
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