gene.com
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Gene.com: The $3.3B Digital Portal of Biotech's Titan
How Genentech's website drives 400K monthly visits to a legacy built on breakthrough science.
Gene.com isn't just a URL; it's the digital front door to a biotech empire that defined the modern pharmaceutical industry. With 21,679 employees and $3.36B in revenue, this site is the central nervous system connecting breakthrough science to the public, investors, and top talent.
"The site's traffic split reveals a powerful truth: 40% direct traffic proves Genentech is a destination brand, not a random search result."
The Talent Magnet Strategy
Gene.com is engineered as a recruitment engine first. 'Genentech careers' (8,190 monthly searches) and 'internships' (1,580) are the top navigational keywords. The site funnels this intent directly into a dedicated careers portal, converting curiosity into applications for a company that pays top dollar for scientific talent.
The Traffic Paradox
Despite being a global giant, 81% of traffic is marked 'undefined' in our data—likely a mix of direct US visits and branded traffic. This isn't a bug; it's a feature of a brand so dominant it doesn't need to fight for generic keywords. It owns its name. The 43% organic search traffic is pure brand defense, capturing the 30,340 monthly searches for 'genentech' alone.
The technology stack is telling. It's a modern, lean build: Tailwind CSS and Bootstrap for rapid UI development, jQuery for legacy compatibility, and Splide for carousels. The presence of OneTrust signals a heavy focus on compliance and privacy—non-negotiable in healthcare. It's a pragmatic stack built for speed and trust, not flashy gimmicks.
- The 'undefined' traffic anomaly: 81% of visits lack clear geolocation, suggesting massive direct/brand traffic dominance.
- Top keywords are almost entirely brand-owned: 'genentech', 'genentech careers', 'genetech' (misspelling capture).
- Social presence is robust but centralized: Twitter, YouTube, Facebook, LinkedIn, Instagram—all active.
- The site structure is clear: About, Careers, Contact, News Alerts. No bloat. Pure conversion focus.
The Ultimate B2B/B2T (Business-to-Talent) Model
Gene.com proves that for legacy giants, the most valuable digital asset isn't traffic volume—it's branded intent that converts.
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Open Graph Image
https://www.gene.com/assets/frontend/img/social.gif
Meta Tags
Genentech
Breakthrough science. One moment, one day, one person at a time.
H1 Tags
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About gene.com
Breakthrough science. One moment, one day, one person at a time.
Company Overview
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Technology Stack
gene.com uses 12 technologies across their website including HSTS, Ruby on Rails, jsDelivr, and more.
Security
HSTS
Backend Frameworks
Ruby on Rails
CDN
jsDelivr
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager
Web Standards
Twitter Cards, RSS
Traffic & Audience
gene.com receives approximately 398.3K monthly visitors and ranks #97,838 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 3:10 on the site.
The majority of gene.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about gene.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gene.com directly at https://gene.com.