In a world obsessed with SEO and viral marketing, General LBR is quietly building a $19.3M empire by dominating the one metric that matters most in recruiting: trust. While competitors fight for clicks, this 146-person firm relies on a powerful, invisible engine driving nearly half their traffic directly to their door.

"Their secret weapon isn't a viral campaign—it's a phone number memorized by hiring managers."

Their keyword strategy reveals a laser focus on the blue-collar staffing market. Terms like 'temporary employment agencies vancouver wa' (580 monthly volume) and 'gliss staffing agency' (280 monthly) show they're targeting specific geographic and niche markets. The high volume for 'gliss' (2,690 monthly) suggests either a strong brand or a competitor they're actively displacing. This isn't a generalist recruiting firm—it's a specialist dominating specific labor markets.

• Dominates manual labor staffing with hyper-local keyword targeting
• Builds brand equity through direct relationships, not SEO tricks
• Uses enterprise tracking tools (DoubleClick) for a mid-market operation
• 146 employees generate $19.3M—roughly $132K revenue per employee