genpak.com
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Genpak: The 1969 Packaging Giant
A legacy manufacturer navigating the digital shift in food service packaging
In a world obsessed with digital disruption, Genpak represents a different kind of power: the quiet dominance of a legacy industrial player. With 50+ years of history and $75M in revenue, they aren't just selling plastic—they're selling the infrastructure of the global food economy.
"Genpak doesn't need to go viral; they need to show up when a restaurant owner searches for hinged containers."
The Traffic Paradox
Genpak pulls 21,275 monthly visits with a global rank of #1.2M—numbers that seem modest until you realize the intent is hyper-specific. Their top keyword isn't a generic term; it's 'genpak' (750 volume). This indicates a captive audience of repeat buyers and B2B procurement managers, not casual browsers. The 'genpak locations' search volume (330) confirms their physical footprint drives digital discovery.
The B2B Buyer's Journey
The data reveals a classic industrial sales funnel: 43% direct traffic suggests high brand recall and repeat orders. When a restaurant manager needs disposable food containers, they don't window shop—they go straight to the source. The 44% organic traffic is likely driven by specific, high-intent queries like 'how to tell if plastic container is microwave safe' (240 volume), positioning Genpak as an educational authority in a commodity market.
Genpak's tech stack tells a story of a company investing in stability over flash. Using jQuery and Bootstrap alongside Tailwind CSS indicates a hybrid approach: maintaining legacy systems while modernizing the front end. Their social presence is robust (Twitter, LinkedIn, YouTube, Facebook), but the real engagement happens in the industrial supply chain, not the feed.
- Revenue per employee: ~$68k (indicating a labor-intensive manufacturing model)
- Traffic concentration: Top 5 countries undefined, suggesting fragmented global distribution
- Keyword moat: Branded terms dominate, but 'eco-friendly' and 'recyclable' are emerging search intents
The Unsexy Giant
Genpak proves that in industrial B2B, reliability beats virality. Their digital presence is a utility, not a growth hack—a lesson for founders building in physical industries.
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Meta Tags
Food Service Packaging & Tableware | Trusted Manufacturer & Supplier
Quality food service packaging starts with Genpak. We offer food service containers and dinnerware for almost any application. Disposable food containers, hinged containers, recyclable eco friendly products, deli containers and much more.
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About genpak.com
Quality food service packaging starts with Genpak. We offer food service containers and dinnerware for almost any application. Disposable food containers, hinged containers, recyclable eco friendly products, deli containers and much more.
Company Overview
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Technology Stack
genpak.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Cloud & Hosting
Cloudflare
E-commerce & Payments
OpenCart, Shopware, Magento, WooCommerce
Traffic & Audience
genpak.com receives approximately 21.3K monthly visitors and ranks #1,266,730 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:24 on the site.
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