genscape.com
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Genscape: The Invisible Data Giant
How a 344-person company powers $86.9M in strategic resource decisions
While everyone chases AI hype, Genscape quietly monetizes the physical world—tracking oil tankers, power grids, and commodity flows with surgical precision. They're not a SaaS startup; they're the infrastructure intelligence layer for global resources.
"They don't predict markets—they physically monitor them. That's the moat."
The Enterprise Moat
With 57% direct traffic, Genscape's customers aren't discovering them—they're returning to the source. This isn't a growth hack; it's a lock-in. When your data becomes the operating system for commodity trading desks and energy traders, switching costs become astronomical. Their 344 employees generate $252k in revenue per person—elite efficiency for a data-as-a-service model.
The API Goldmine
Look at their keyword strategy: 'genscape' (420 searches) is dwarfed by 'epsi' (6,190 searches)—their proprietary data product. This reveals their true power: they're not selling reports; they're selling the raw signal. The 'api.genscape.com documentation' searches show developers embedding their data directly into trading algorithms and risk models. They're infrastructure, not content.
The tech stack reveals their hybrid DNA: jQuery and Bootstrap for legacy enterprise dashboards, Tailwind for modern interfaces, PWA for field engineers. They're not a hot startup—they're a battle-tested data utility that happens to have a website. The LinkedIn Insight Tag and Twitter Pixel tell you everything: their buyers are on LinkedIn, not Twitter.
- Product Director Brian McIntosh leads Market Analytics—their core revenue driver
- Leonard Garabedian runs Platform Product Management for Data Services, signaling API-first strategy
- Field Engineer II Clayton Thompson proves they're collecting physical data, not just scraping
- The 'undefined' country traffic (66% + 34%) suggests enterprise clients using VPNs or privacy tools—classic B2B pattern
The Boring Billion-Dollar Playbook
Genscape proves that in heavy industry, moats are built on data gravity, not growth velocity. Their $86.9M revenue from 344 people is a masterclass in vertical SaaS infrastructure—unsexy, unkillable, and utterly essential.
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Open Graph Image
https://www.woodmac.com/globalassets/wm_ogimage.jpg?width=800&height=480&rmode=crop&rxy=0.5,0.5
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Wood Mackenzie | Data & analytics solutions
Empower strategic decision-making in global natural resources with quality data, analysis and advice. Discover the latest insights and reports online.
Data & analytics solutions
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About genscape.com
Empower strategic decision-making in global natural resources with quality data, analysis and advice. Discover the latest insights and reports online.
Company Overview
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Technology Stack
genscape.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, AWS CloudFront, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
AWS CloudFront
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
Customer Support
Intercom
Traffic & Audience
genscape.com receives approximately 5.5K monthly visitors and ranks #2,973,658 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 6:52 on the site.
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