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GeoGuessr: The $17M Empire of Guessing
How a geography game built on Google Street View became a viral phenomenon with 16M monthly visits.
GeoGuessr isn't just a game; it's a digital compass that taps into our primal instinct to read the landscape. By dropping players into random Google Street View locations, it turns passive scrolling into an active hunt for clues—from vegetation and road signs to the subtle architecture of a distant village.
"GeoGuessr doesn't sell geography lessons; it sells the thrill of being lost and the satisfaction of being found."
The Viral Engine
With 56% of traffic coming directly to the site, GeoGuessr has achieved what every app developer dreams of: becoming a daily habit. The top search term 'geoguessr' alone commands 1.8M monthly searches, proving the brand has transcended its category. It's no longer 'that geography game'—it's a verb.
The Revenue Paradox
Despite generating $17M in revenue, GeoGuessr faces a stark user sentiment divide. With a Trustpilot rating of 1.4/5 from 196 reviews, the monetization strategy—likely freemium or subscription-based—has created friction. This is the classic scale vs. satisfaction tradeoff: massive traffic and revenue, but at the cost of user goodwill.
The company's lean operation is notable. With just 84 employees, they generate approximately $202,000 per employee in revenue. This efficiency is powered by a modern tech stack (Bootstrap, Vite, PWA) and a product that leverages Google's infrastructure rather than building its own mapping data.
- Built on a 'wrapper' model: leveraging Google Street View's API to create infinite gameplay without owning the underlying data.
- Community-driven content: User-created maps extend the game's lifespan infinitely, creating a creator economy within a game.
- The 'Seterra' effect: Ranking third for 'seterra' (a competitor) shows they capture traffic from the entire category, not just their brand.
The Unstoppable Force of Habit
GeoGuessr proves that if you solve a unique human need—curiosity and discovery—even a controversial monetization model can't stop the growth of a cultural phenomenon.
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Open Graph Image
https://www.geoguessr.com/_next/static/media/default.e7343242.webp
Meta Tags
GeoGuessr - Let's explore the world!
GeoGuessr is a geography game which takes you on a journey around the world and challenges your ability to recognize your surroundings.
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GeoGuessr
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Reviews (20)
Sulawesi is Sigma
Sulawesi is Sigma
Kevin from Vietnam not Korea
I can’t download Geoguessr because of iOS, so I tried it on google and typed the code in, it didn’t work either. I am used to be able to play this game when was in elementary, but now I can’t. The game is such a complete trash!
Total robbery
Everything nice but you have to pay every single thing. Straight up robbery
Pay to Play
Pay to Play. Anton Wallén want billion money for subscribe
Deceptive interface and hidden annual billing
I was misled by the "Kč 69 / MONTH" offer. The interface hides the fact that it's an annual plan until the very last second, and it's selected by default. It's a classic dark pattern design. Thankfully, I managed to get a refund through Paddle, but the user experience is very dishonest.
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About geoguessr.com
GeoGuessr is a geography game which takes you on a journey around the world and challenges your ability to recognize your surroundings.
Company Overview
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Technology Stack
geoguessr.com uses 17 technologies across their website including Google Fonts, Cloudflare Turnstile, Sentry, and more.
Fonts
Google Fonts
Security
Cloudflare Turnstile
Error Tracking
Sentry
CMS
Ghost
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight
Traffic & Audience
geoguessr.com receives approximately 16.4M monthly visitors and ranks #2,406 globally. The website has a bounce rate of 25% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 8:53 on the site.
The majority of geoguessr.com's traffic comes from undefined, undefined, .
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