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The Quiet Giant of Indiana Medicaid
How a $13.4M healthcare startup dominates a niche no one else wants to touch
While Silicon Valley chases AI unicorns, GEOH is quietly building a healthcare empire in the unsexy corridors of Medicaid waivers. With 43 employees and $13.4M in revenue, this isn't a startup—it's a precision instrument carving out a $5.3M-funded niche in Indiana's complex health ecosystem.
"GEOH isn't solving healthcare—they're solving the bureaucracy that prevents healthcare from happening."
The Medicaid Maze Navigator
Their top search terms reveal the brutal reality: 'Indiana Medicaid health and wellness waiver' (240 monthly searches) and 'how to apply for autism waiver Indiana' (140 searches). These aren't generic health queries—they're desperate searches from families drowning in paperwork. GEOH doesn't just provide information; they provide a lifeline through Indiana's labyrinthine waiver programs. The 77% direct traffic proves families bookmark this tool like a survival guide.
The Trust Paradox
Here's the counterintuitive genius: 77% direct traffic with only 18% organic search. This isn't a SEO play—it's a trust play. Families find GEOH through social workers, case managers, and other desperate parents. The 4.7/5 Trustpilot rating from 30 reviews isn't a vanity metric; it's social proof in a space where trust is currency. They've become the unofficial infrastructure for Indiana's most vulnerable populations.
The tech stack reveals their pragmatism: WordPress for content velocity, Tailwind CSS for rapid UI iteration, and Zendesk for handling the emotional weight of customer support. This isn't a Silicon Valley tech stack—it's a 'get-it-done-right-now' stack. The Facebook Pixel suggests they're tracking conversions where their audience actually lives: Facebook groups for special needs parents, not Twitter threads about disruption.
- Dominates Indiana's Medicaid waiver space with precision targeting
- 77% direct traffic indicates a captive, returning user base
- Built on practical tech (WordPress + Tailwind) rather than trendy stacks
- Trustpilot score (4.7/5) validates their mission-critical service
The Unsexy Billion-Dollar Playbook
While others chase scale, GEOH proves that dominating a narrow, painful problem with genuine care creates unshakeable value. This is healthcare infrastructure, not healthcare disruption.
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https://geoh.app/wp-content/uploads/2024/12/New-GeoH-Logo.png
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Home - GEOH
Get Paid Quicker. Make EVV Simple. Keep Caregivers on Track. Home Health Care Software Without the Headaches Meet with a Home Care Strategist Running Your Agency is Hard, GEOH Makes it Easy Less stress, improved caregiver satisfaction, and more profits for your agency. GEOH provides technology and a simple user interface that makes tracking and […]
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Geoh
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Reviews (20)
Myself as well as my staff have all had…
Myself as well as my staff have all had great experiences using GeoH thus far. Ben is also a great help when I run into any issues.
Working with the GEOH was a game…
Working with the GEOH was a game changer for my agency operations by having the proper support and guidance in the billing department. GEOH gave me the confidence to grow my agency while they handled getting my reimbursement for services provided. GEOH provides transparency and communication throughout the process of billing and I was total satisfied with their team!
I have been working with this agency…
I have been working with this agency for over a year. I am very impressed with their customer skills, patience and their motivation to help business owners like myself.
GEOH's customer service is friendly and…
GEOH's customer service is friendly and eager to provide a solution to our potential problems. Tyrell Angeles has been a great help to us!
Thank you for your review! We also love Tyrell!
I Recommend Geoh
From Day one Geoh has provided excellent customer service, anytime I needed assistance or questions, about billing or scheduling, never failed to help solve the problem. Tyrell is amazing always knowledgeable, and professional, and I love the app!
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About geoh.app
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Technology Stack
geoh.app uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Advertising
Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
geoh.app receives approximately 11.7K monthly visitors and ranks #769,966 globally. The website has a bounce rate of 41% with visitors viewing an average of 30.0 pages per visit. Users spend an average of 14:49 on the site.
The majority of geoh.app's traffic comes from .
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