geotrust.com
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GeoTrust: The SSL Veteran's Quiet Reinvention
How a 30-person team commands 50K monthly visits in the crowded certificate market
In a market dominated by giants like DigiCert and Let's Encrypt, GeoTrust operates with surgical precision—30 employees generating $4.9M in revenue by focusing exclusively on the underserved SMB segment. This isn't a story of explosive growth; it's a masterclass in niche dominance.
"GeoTrust proves that in B2B security, being the 'smart choice for growing businesses' beats being the cheapest or the most expensive."
The SMB Fortress Strategy
While enterprise SSL providers chase Fortune 500 contracts, GeoTrust's 50K monthly visitors are overwhelmingly small-to-medium businesses. Their 2.8/5 Trustpilot rating (from just 3 reviews) suggests they're not winning on customer love—they're winning on positioning. The brand lives in that sweet spot where cost-conscious buyers still want brand recognition, not free certificates.
The DigiCert Umbrella Effect
GeoTrust isn't independent—it's a DigiCert property. The tech stack reveals the story: Salesforce for CRM, Google Analytics for tracking, and a modern frontend (Tailwind, Vite) that feels surprisingly agile for a legacy brand. This hybrid identity—old-school SSL authority with DigiCert's enterprise backing—lets them compete on trust while leveraging parent company infrastructure.
The traffic data tells a fascinating story: 14.7% comes from undefined sources (likely direct brand searches), while 49% comes organically. This suggests strong brand recall in a market where buyers typically comparison-shop. Their top keyword—'geotrust' with 1,320 monthly searches—shows they've built a brand that people search for by name, not just by product category.
- 30-person team generates $4.9M revenue (≈$163K per employee)
- 49% organic traffic indicates strong SEO moat despite limited content
- Top search term 'geotrust' outperforms generic certificate keywords
- DigiCert parentage provides enterprise credibility without enterprise overhead
The Quiet Giant of SMB SSL
GeoTrust's real moat isn't technology—it's owning the 'trusted but affordable' mental model in a market where buyers are terrified of security breaches but allergic to enterprise pricing.
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GeoTrust | SSL Digital Certificate Authority | Encryption & Authentication
SSL certificates by DigiCert secure unlimited servers with the strongest encryption and highest authentication available.
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Reviews (3)
DO NOT USE THIS COMPANY.
Wow! Pure incompetence. Communications are scarce (48 hours to answer an email) and questions they ask are non-relevant to the point a child would be more professional. Forget this company you wont get an SSL certificate in weeks if ever!!
Shocking company
A complete shambles of a company, they did the checks and said they issued the certificate when they didn’t. I will never know why 1and 1 partner with a shambolic company.
Have tried to get an EV certificate…
Have tried to get an EV certificate from them and the whole experience is rediculous. It's now been over 3 weeks, and we still haven't been issued with an SSL certificate. Terrible customer service, pointing us in different directions each time, without even explaining the simplest way to move forwards. Would definitely NOT recommend this company.
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About geotrust.com
SSL certificates by DigiCert secure unlimited servers with the strongest encryption and highest authentication available.
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Technology Stack
geotrust.com uses 11 technologies across their website including UserWay, PHP, DoubleClick Floodlight, and more.
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PHP
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geotrust.com receives approximately 50.2K monthly visitors and ranks #703,420 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:27 on the site.
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