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Gernal: The Belgian Machine Builder
A $200M+ manufacturing specialist quietly dominating food industry automation
In the shadow of Belgium's industrial giants, Gernal operates a high-margin, niche business building custom machinery for the food processing industry. With 347 employees and $207.8M in revenue, they've built a fortress around specialized engineering that competitors struggle to replicate.
"They don't sell machines—they sell production capacity to food manufacturers who can't afford downtime."
The Industrial Niche Play
Gernal operates in a space where enterprise software companies fear to tread: custom hardware for food processing. Their revenue per employee ($599,000) suggests high-value projects, not commodity sales. The keyword data reveals their focus: 'cooking tunnel after fryer' and 'marmite industrielle agitée'—terms only insiders search for. This isn't mass-market; it's precision engineering for a specific vertical.
The Digital Footprint Paradox
Here's the contradiction: a $200M company with only 881 monthly visits. Their traffic is 89.5% undefined (likely direct/enterprise sales), meaning their growth happens offline, through relationships and reputation. Their social presence is active but modest—YouTube, Facebook, LinkedIn, Instagram—but these aren't lead gen channels. They're credibility signals for buyers who already know what they need.
Their tech stack tells the story of a company focused on function over flash. Tailwind CSS, Bootstrap, jQuery—practical tools, not trendy frameworks. The blog exists, but the traffic suggests it's for existing customers, not lead generation. This is a business that wins on engineering expertise, not SEO.
- Revenue per employee: $599K (exceptionally high for manufacturing)
- Traffic quality over quantity: 44% organic, 34% direct (enterprise sales)
- Specialized keyword targeting: 'equipment inox' (240 volume) and 'cooking tunnel' (170 volume)
- Social proof without scale: Active profiles but minimal engagement metrics
The Quiet Giant Strategy
Gernal proves that in B2B industrial markets, massive revenue doesn't require massive web traffic—just irreplaceable expertise.
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Gernal – ontwerp en productie van machines voor de voedingsindustrie
Gernal is uw partner voor uw nieuwe machine. Wij leveren de beste machines op maat en de beste dienst na verkoop.
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About gernal.be
Gernal is uw partner voor uw nieuwe machine. Wij leveren de beste machines op maat en de beste dienst na verkoop.
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gernal.be uses 20 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
gernal.be receives approximately 881 monthly visitors and ranks #7,331,161 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:02 on the site.
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