gesb.wa.gov.au
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GESB: The WA Public Sector's Super Secret
How a 85-year-old government authority quietly manages billions for Western Australia
In the shadow of Australia's massive superannuation giants lies a $36M revenue beast with 85 years of history and zero public hype. GESB isn't just another government agency—it's the exclusive superannuation gateway for WA's public sector, serving 82,477 monthly visitors with the quiet efficiency only a monopoly can achieve.
"GESB proves that in finance, you don't need to shout when your customers have no choice."
The Captive Audience Advantage
With 156 employees and 96.7% of traffic from undefined (likely Australia), GESB operates in a beautifully constrained market. Their top keywords—'gesb login' (970 searches), 'gesb member online' (720)—reveal a user base that doesn't shop around. They're locked in by policy, not persuasion. This isn't a battle for acquisition; it's a masterclass in retention through necessity.
The Tech Stack Paradox
GESB's technology tells a story of cautious evolution. They run jQuery (released 2006) alongside modern PWA frameworks, Highcharts for data visualization, and Hotjar for user behavior tracking. It's a hybrid stack that screams 'don't fix what isn't broken' but quietly experiments where it counts. The presence of Cloudflare and Google Analytics shows they're serious about performance and data, even if their frontend feels like a time capsule.
The real insight isn't in their revenue or traffic—it's in their search behavior. When members search for 'west state super after tax contributions' (190 monthly searches) or 'retirement income calc based on retirement length' (230 searches), they're not browsing—they're solving immediate, complex financial problems. GESB's job isn't marketing; it's providing the exact tool at the exact moment of need.
- Monopoly by Design: No acquisition costs, just retention engineering
- Traffic Quality > Quantity: 58% direct traffic indicates brand inevitability
- Tech Debt as Strategy: jQuery in 2024 isn't neglect—it's stability
- Search Intent Goldmine: Members come with specific, high-stakes queries
The Unfair Advantage of Policy
GESB doesn't compete—it exists. And in a world of fintech noise, that might be the most powerful business model of all.
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Home - GESB
We are a WA Government statutory authority with over 85 years' experience. We administer the super and retirement savings of current and former WA public sector employees. We offer a number of trusted services through a range of channels and help members and employers make informed decisions about how to manage super.
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About gesb.wa.gov.au
We are a WA Government statutory authority with over 85 years' experience. We administer the super and retirement savings of current and former WA public sector employees. We offer a number of trusted services through a range of channels and help members and employers make informed decisions about how to manage super.
Company Overview
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Technology Stack
gesb.wa.gov.au uses 15 technologies across their website including WordPress, Cloudflare, DoubleClick Floodlight, Google Ads, and more.
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Matomo, Clarity, Hotjar, Google Tag Manager +1 more
Web Standards
PWA
UI Libraries
Ant Design
Traffic & Audience
gesb.wa.gov.au receives approximately 82.5K monthly visitors and ranks #295,616 globally. The website has a bounce rate of 22% with visitors viewing an average of 6.2 pages per visit. Users spend an average of 2:43 on the site.
The majority of gesb.wa.gov.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about gesb.wa.gov.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gesb.wa.gov.au directly at https://gesb.wa.gov.au.