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Foresight: The Safety-First Insurance Play
How a 60-person team is rewriting workers' comp with data and safety incentives
In a market dominated by legacy giants, Foresight isn't just selling insurance—they're selling safety. By turning risk prevention into a direct financial incentive, they've engineered a product where the client's safety record literally lowers their premiums. It's a simple but powerful shift: insurers usually profit from claims; Foresight profits from preventing them.
The Agent-First Distribution
Foresight operates exclusively through independent agents, not direct-to-consumer. Their platform—'Get Appointed'—is a funnel designed to onboard brokers who serve commercial clients. With 45% direct traffic and a global rank in the top 3.2M, they're not a household name, but they don't need to be. Their authority comes from the insurance network, not brand recognition. The key metric here isn't consumer awareness; it's agent adoption and retention.
The Data Moat: Loss Runs & Safety Tech
Their keyword strategy reveals a tactical focus. Terms like '3 years loss runs report' (1,060 monthly volume) and 'what is a loss run report' (410 volume) show they're capturing high-intent queries from businesses preparing to buy insurance. But the real differentiator is the tech stack. They use jQuery, Tailwind CSS, and Google Analytics, but the core innovation is proprietary: a safety platform that incentivizes lower premiums through better safety practices. It's a closed-loop system where data drives underwriting, and underwriting drives behavior.
The company's leadership, led by CEO David Fontain, brings a blend of insurance expertise and tech agility. With a lean team of 60, they're outmaneuvering larger players by focusing on a niche: workers' compensation for businesses that prioritize safety. Their revenue of $11.9M suggests they've found product-market fit in a segment where traditional insurers struggle with high claims and low margins.
"Foresight doesn't just underwrite risk; they actively reduce it, aligning their profit motive with client safety."
- Agent-centric model: They scale through brokers, not direct sales.
- Tech-enabled underwriting: Safety data directly influences premiums.
- Niche focus: Workers' comp for safety-conscious commercial clients.
- Lean operations: 60 employees generating $11.9M in revenue.
The Future of Insurance is Incentive-Aligned
Foresight proves that when insurers profit from safety, everyone wins. The model is scalable, defensible, and already generating revenue.
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Foresight Risk and Insurance Services - Get Appointed
Foresight provides workers' compensation insurance built for agents that improves client safety and lowers rates.
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About getforesight.com
Foresight provides workers' compensation insurance built for agents that improves client safety and lowers rates.
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getforesight.com uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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getforesight.com receives approximately 6.2K monthly visitors and ranks #3,126,173 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:15 on the site.
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