getgate.com
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Gate: The $3.5M Smart Lock Gamble
Why a 12-person team is betting everything on the front door
While Ring and Nest chase the entire home, Gate Labs is laser-focused on one critical choke point: your front door. With just 12 employees and $3.5M in revenue, this isn't a hardware behemoth—it's a surgical strike on the smart lock market.
"Gate isn't selling a smart lock; they're selling the anxiety of the unknown at your front door—solved in one tap."
The All-In-One Obsession
Gate's thesis is bold: stop fragmenting your home security. They combined a camera, two-way audio, and smart lock into a single unit. While competitors like August require separate cameras, Gate forces integration. The result? A single SKU that does everything. It's a high-risk, high-reward play that simplifies installation but demands perfect execution.
The Traffic Paradox
The data reveals a fascinating contradiction. Despite selling hardware, 51% of their traffic is direct. This suggests a loyal customer base or heavy brand recall. However, with only 2,349 monthly visits, they are flying under the radar. The 'undefined' country data suggests tracking issues or a fragmented global audience, a red flag for scaling logistics and support.
- The 'Smart Gate Lock' niche is underserved (610 monthly searches), offering a blue ocean strategy.
- A 2.5/5 Trustpilot rating with 130 reviews signals potential quality control or customer service issues.
- Heavy reliance on jQuery and Bootstrap suggests legacy tech debt that may hinder future scalability.
The Verdict: Niche Domination or Stagnation?
Gate is a classic 'small fish, big pond' play. Their survival depends on converting direct traffic into evangelists and dominating the specific 'gate lock' keyword before Ring or Yale notice the gap.
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Meta Tags
Gate Smart Lock | World's first All-In-One Camera Smart Lock – Gate Video Smart Lock
Gate is the all-in-one, camera smart lock. See visitors live, say hello through two-way audio, or unlock the door and let them in right on your smartphone!
Gate Smart Lock | World's first All-In-One Camera Smart Lock
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Reviews (20)
Gate Labs provides the best customer service compared to ANY company in ANY industry
Gate Labs provides the best and most amazing customer service compared top any industry and any company that I have ever dealt with in my life. I am 60 y.o professional with two companies. The staff is extremely helpful and knowledgeable and they will ALWAY stand by their product and will ALWAYS make it right, even going to the extent of replacing the unit if can't fix it, EVEN when out of the warranty. This is a RARE type of AMAZING customer loyalty and service. I have had GATE Labs locks for 5 years and they continue to amaze me how great they are. I would highly recommend them to ANY one. You will NOT be DISAPPOINTED EVER with this company.
excellent Customer service.
excellent Customer service.
Excellent company with excellent…
Excellent company with excellent product and excellent problems solving and customer services skills. I am very happy with their Gate Smart Lock. Very satisfied their customers service skills even though there reply to customer service is delayed and slow. No direct phone for customer service only slow communication via emails. But overall I am very happy and satisfied with Gate Smart Lock. Barinder Kairon Grand Valley Ontario Canada.
Great Product....
Great Product....
Very helpful
Very helpful, timely responses
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About getgate.com
Gate is the all-in-one, camera smart lock. See visitors live, say hello through two-way audio, or unlock the door and let them in right on your smartphone!
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Technology Stack
getgate.com uses 32 technologies across their website including Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
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Sentry
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PHP
CDN
jsDelivr
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Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
getgate.com receives approximately 2.3K monthly visitors and ranks #6,501,730 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:39 on the site.
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