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The Hotel API That's Quietly Dominating
Impala's 288-person team is building the universal language for hotel tech, one API at a time.
In an industry fragmented by legacy PMS systems and clunky integrations, Impala isn't just connecting APIs—they're rewriting the playbook for how travel tech talks to hotel infrastructure. With 288 employees and $80.5M in revenue, this isn't a startup experiment; it's a scale-up with a clear mandate.
"They're not just building an API—they're building the operating system for hotel data."
The Silent Giant Problem
The hotel industry runs on a patchwork of 200+ legacy Property Management Systems (PMS). Each speaks a different dialect of data. Impala's bet is that no hotel chain or travel platform wants to build 200+ custom integrations. They built one clean JSON API to rule them all. The result? A 288-person company generating $80.5M annually by solving a problem everyone hates but few can fix.
The 100% Organic Play
Here's the telling detail: Impala gets 232 monthly visits, but 100% of it comes from organic search. No paid ads. No viral campaigns. This is a bottom-up developer play. Engineers search for 'impala api' (50 monthly searches) and find a solution that works. The product sells itself. For founders, this is the holy grail—product-led growth in a B2B enterprise space.
Their tech stack tells a modern story: Tailwind CSS, Gatsby, Cloudflare, AWS CloudFront. They're not just API-first—they're developer-first. The docs are clean, the stack is current, and the pricing page is a single domain (getimpala.com) with no subdomain gymnastics. This is a company that thinks in systems, not just endpoints.
- Universal PMS connectivity: One API for 200+ hotel systems
- Revenue engine: $80.5M from B2B API subscriptions
- Developer-first DNA: 100% organic traffic, zero paid spend
- Enterprise scale: 288 employees, likely serving major hotel groups
The Unsexy API Unicorn
While everyone chases AI hype, Impala quietly builds infrastructure for a $300B+ industry. This is what real enterprise value looks like—boring problems, massive scale, and revenue that doesn't need a press release.
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A single API to connect to many Hotel Systems: Impala
Securely read from and write to many hotel systems using one powerful, well-documented JSON API.
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About getimpala.com
Securely read from and write to many hotel systems using one powerful, well-documented JSON API.
Company Overview
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Technology Stack
getimpala.com uses 10 technologies across their website including AWS CloudFront, Cloudflare, Zendesk, Heap, Amplitude, and more.
Cloud & Hosting
AWS CloudFront, Cloudflare
Customer Support
Zendesk
Analytics & Marketing
Heap, Amplitude, Google Analytics
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Gatsby
Traffic & Audience
getimpala.com receives approximately 232 monthly visitors. The website has a bounce rate of 38% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of getimpala.com's traffic comes from .
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