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Kuna: The Trojan Horse of Home Security
How a smart lighting company quietly built a $6.7M security empire
Kuna isn't selling cameras—they're selling peace of mind disguised as porch lights. With 34 employees generating $6.7M in revenue, they've weaponized the most overlooked part of your home: the exterior lighting fixture.
"Kuna's genius isn't the camera—it's the Trojan Horse strategy: become essential home infrastructure, then upsell security."
The Traffic Paradox
Here's what's fascinating: 48% of traffic is direct. That's not SEO magic—that's brand recall. Users type 'kuna.com' because they already own the hardware. This isn't a discovery play; it's a retention and upsell engine. The 33% organic search is just gravy.
The Product-Led Trojan Horse
Kuna's product strategy is surgical. They lead with 'smart outdoor lighting'—a category homeowners understand. Then they layer in HD video, two-way audio, and alarm integration. By the time you're buying your second Kuna device, you're already in their ecosystem. The real moat? Hardware stickiness.
The tech stack reveals their priorities: jQuery and Bootstrap suggest legacy code, but Tailwind CSS and PWA support show modernization efforts. They're not rebuilding everything—they're iterating where it matters. The 19 technologies detected scream 'pragmatic engineering over perfection.'
- 33% organic traffic from brand + category keywords like 'porch light camera'
- Top keywords show users searching for the *concept* (300 monthly searches for 'porch light camera') not just the brand
- The 'kuna systems vacancy' keyword suggests they're hiring aggressively for growth
- YouTube integration indicates video-first content strategy for product demos
Kuna is playing a different game
While competitors chase camera specs, Kuna owns the porch. That's a $6.7M insight.
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Kuna® Smart Home Security - Residential Security | Video Surveillance
Kuna® smart home security. Prevent break-ins & protect your family with Kuna's DIY smart outdoor lighting! HD video live feed, two-way intercom, & alarm system.
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About getkuna.com
Kuna® smart home security. Prevent break-ins & protect your family with Kuna's DIY smart outdoor lighting! HD video live feed, two-way intercom, & alarm system.
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Technology Stack
getkuna.com uses 19 technologies across their website including hCaptcha, HSTS, jsDelivr, Cloudflare, and more.
Security
hCaptcha, HSTS, reCAPTCHA
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jsDelivr
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Cloudflare
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Traffic & Audience
getkuna.com receives approximately 31.7K monthly visitors and ranks #883,583 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:08 on the site.
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