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Magic: The $128M Virtual Assistant Empire
How a 'Magic' name became a 410-employee B2B powerhouse without raising a dime
In a world obsessed with AI, Magic is proving that human-powered outsourcing still scales massively. With $128.6M in revenue and 410 employees, this virtual assistant agency isn't just surviving—it's thriving by owning the messy, human side of operations.
"They don't compete with Upwork on volume—they compete on trust, quality, and the 'Magic' promise of reliability."
The Trust Economy
Magic's 55% direct traffic is the real story here. Unlike platforms fighting for search dominance, Magic's customers come back directly because they've built a trusted relationship. With 66 Trustpilot reviews at 4/5 stars, they've turned virtual assistance from a commodity into a brand.
The Revenue Machine
At 410 employees and $128.6M revenue, Magic generates ~$313K per employee—remarkable for a services business. This isn't a VC-funded rocket ship; it's a bootstrapped(?) profit engine. The founders (Nic Novak, David Merriman, Michael Rubin, John Kemmer, Jason Lam) built this without external funding, focusing on sustainable growth.
The keyword strategy reveals their positioning. While 'magic' gets 157K monthly searches, they rank for 'magic assistant' (740 volume) and 'careers at magic' (530 volume). They're not chasing generic terms—they're building a destination brand where people want to work and hire.
- 55% direct traffic signals exceptional customer retention and brand loyalty
- 31% organic search shows they're still capturing new demand efficiently
- 410 employees suggests a hybrid model—likely a core team managing distributed talent
- $128M revenue without VC funding is rare in this category
The Anti-Platform Play
While everyone chases AI automation, Magic doubled down on human reliability—and built a $128M business proving that trust scales better than code.
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Magic | Trusted Virtual Assistant Agency
Magic is a virtual assistant agency offering reliable outsourcing solutions for executive, personal, and administrative support needs.
Magic | Virtual Executive Assistants
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Magic
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Reviews (20)
I love Magic
I love Magic. From the hiring process until getting a client, was amazing. The process is not stressful. I feel very much supported. I feel reassured even though I'm working as an independent contractor
When i purchase this products
When i purchase this products. the Brand was giving me full discount. I'm so glad to work with this brand.
It's a great company
It's a great company, and they prepare you very well for the job.
Magic EA Training
This training was honestly such a humbling and transformative experience. I appreciated how challenging it was — in the best way. It pushed me to grow, stretch my limits, and really trust my ability to learn. AI tools are next level but I know I'm still the "driver" and I've got to refine, verify and trust myself to accomplish the task. I also want to highlight Jen, our trainer. She was warm yet firm, supportive without ever babysitting us. She guided us just enough to empower us to figure things out on our own, and that made the learning so much more meaningful. I’m finishing this training with a stronger mindset, clearer structure, and lessons I know I’ll carry beyond this program. Amazing experience overall. GSD!
Fantastic support and constant follow up!
Magic! Has been fantastic from the start! They are with you constantly on the onboarding process, follow up meeting, etc. And my assistant has FAR exceeded my expectations!
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About getmagic.com
Magic is a virtual assistant agency offering reliable outsourcing solutions for executive, personal, and administrative support needs.
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getmagic.com uses 15 technologies across their website including Font Awesome, HSTS, PHP, and more.
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getmagic.com receives approximately 194.5K monthly visitors and ranks #211,768 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:05 on the site.
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