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Nabis: The B2B Engine of Cannabis
How a $78M marketplace quietly powers the industry's backend.
While the cannabis industry focuses on flashy consumer brands, the real money is in the infrastructure. Nabis isn't trying to sell you a vape pen; they are the invisible plumbing moving 9,000+ SKUs from 400+ brands to dispensaries across California.
"Nabis isn't a dispensary; it's the operating system for the entire supply chain."
The Traffic Paradox
With only 3,405 monthly visits and a global rank of #3.3M, Nabis looks like a ghost town on the surface. But this is a classic B2B tell. The low traffic volume screams 'exclusive marketplace' rather than 'public storefront.' Their traffic is 52% direct, meaning their 270 employees and network of brands/dispensaries are logging in daily, not browsing. They don't need SEO; they have contracts.
The B2B Flywheel
Nabis operates on a high-stakes flywheel model. By securing $44M in funding, they built massive warehousing and distribution infrastructure. This attracts big brands (400+), which floods the platform with inventory (9,000+ SKUs), which in turn attracts more dispensaries. It’s a logistics play disguised as a marketplace, leveraging AWS and Cloudflare to handle the backend complexity of regulated cannabis distribution.
The keyword data reveals the user intent: 'nabis sign up' and 'nabis connect website' indicate a user base trying to access the backend portal. The brand recognition is there—'nabis' alone pulls 2,950 monthly searches—but the engagement is strictly utilitarian. This isn't a discovery engine; it's a utility for industry insiders.
- The 'Amazon of Weed' Infrastructure: They handle fulfillment, warehousing, and analytics, removing the logistics burden from brands.
- Enterprise-Grade Tech: Utilizing Tailwind, Bootstrap, and AWS suggests a scalable, modern tech stack built for volume, not just aesthetics.
- Capital Efficiency: With $44M raised against $78.4M revenue, they are scaling aggressively but likely burning cash to dominate the California distribution market.
The Infrastructure Play Wins
Nabis proves that in regulated industries, the platform owning the supply chain outlasts the consumer-facing brands.
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Nabis — Leading Cannabis Marketplace & Distribution Platform
Discover Nabis, the leading licensed cannabis marketplace and distribution platform. With the largest portfolio of cannabis brands, Nabis offers fast fulfillment, comprehensive warehousing, and advanced analytics. Streamline your cannabis distribution and shop over 9,000 SKUs from 400+ brands with Nabis.
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About getnabis.com
Discover Nabis, the leading licensed cannabis marketplace and distribution platform. With the largest portfolio of cannabis brands, Nabis offers fast fulfillment, comprehensive warehousing, and advanced analytics. Streamline your cannabis distribution and shop over 9,000 SKUs from 400+ brands with Nabis.
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Technology Stack
getnabis.com uses 16 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Mailchimp
Traffic & Audience
getnabis.com receives approximately 3.4K monthly visitors and ranks #3,328,613 globally. The website has a bounce rate of 36% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 2:13 on the site.
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