gett.com
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Gett: The London Taxi App That Outmaneuvered Uber
How a $928M funded startup carved a profitable niche against global giants
While Uber fights global battles, Gett quietly dominates London's streets with a simple promise: black cabs in under 4 minutes. This isn't a ride-sharing startup—it's a precision-engineered business targeting the premium transport market.
"Gett didn't try to beat Uber at scale—it outmaneuvered them in the premium lane where margins are better and loyalty is higher."
The Traffic Paradox
With 484K monthly visits and a #89K global rank, Gett's traffic tells a fascinating story: 53% direct traffic and 42% organic search. This isn't a brand people discover accidentally—they search for it by name. The 8,700 monthly searches for 'gett' alone reveal a fiercely loyal user base that bypasses aggregators. Meanwhile, 'gett taxi israel' (620 monthly searches) hints at their multi-market strategy.
The Enterprise Edge
Gett's secret weapon isn't consumer apps—it's B2B. The company serves enterprise clients who value reliability over rock-bottom prices. This is why they've raised $928M while maintaining a lean 945-person team. They're not burning cash on driver incentives; they're building a high-margin business serving London's financial district and corporate travel departments.
The tech stack reveals a modern, scalable foundation: Next.js for the web app, AWS for infrastructure, and Tailwind CSS for rapid UI development. But the real story is in the data—73.8% of traffic comes from undefined regions (likely Israel, where founder Roi More is based), showing a global ambition masked by London's brand positioning.
- Premium positioning: Black taxis, not budget rides
- Enterprise-first: B2B revenue likely drives profitability
- Multi-market strategy: Israel + UK with potential for expansion
- Capital efficiency: $445M revenue with 945 employees = $471K revenue per employee
- Brand loyalty: 53% direct traffic indicates strong retention
The Anti-Uber Playbook
Gett proves that in transportation, the winner isn't always the biggest—it's the smartest about where to compete.
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Traffic & Engagement
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Top Organic Keywords
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5 keywordsHow is Gett's SEO?
Open Graph Image
https://www.gett.com/assets/images/default-preview-image.jpg
Meta Tags
Gett | London’s black taxi app | Black cabs that come to you
Download the go-to taxi app for Londoners, with black taxis that come to you in less than 4 minutes. Gett is loved by leisure travellers and businesses alike.
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Gett UK
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Reviews (20)
GREAT SERVICE SAFE COMPANY
Hotel booked cab 4.30am arrived few minutes early prompt route to train station paid happy customer got home to Scotland lost bag passport cash personal card etc . Called office told all the information contacted our driver he has the bag everything was present and correct he's posting our belongings back home to us WHO SAYS ALL HEROS WEAR CAPES THANK YOU PETER
Superb
Fast, easy, super helpful Black Can driver. Why would anyone ever use Uber?
Dear DT, Thank you for sharing your experience with us. It is brilliant to hear that you found the service fast and that your driver was super helpful. We definitely agree that a professional driver’s expertise sets Black Taxi services apart from other providers. We look forward to seeing you on board again soon. Best regards, John Mc Gett UK
Easy booking
Easy booking, trust that you'd turn up on time...turned up a little early, all good.
Dear Isla, Thank you for your feedback. I am so pleased to hear that you found the booking process easy and that your driver arrived a little early. We know how important it is to have a service you can trust to be on time. Our drivers take pride in punctuality as on-time service delivery is the keystone to our offering. We look forward to seeing you on board again soon! Best regards, John Mc Gett UK
Caring and professional manners.
Caring and professional manners.
Dear Anna, Thank you for sharing such a kind review. It’s lovely to hear that you feel your driver was caring and professional during your journey. Our drivers really do take pride in looking after their passengers, and I’m glad it made such a positive impression on you. We look forward to seeing you on board again soon! Best regards, John Mc Gett UK
Very easy to use
Very easy to use, quick response to pick up and professional service. Good discount coupons.
Dear Mr Taylor, Thank you for your kind review! I’m glad you found the app easy to use and were happy with the quick response and the discount coupons. Our drivers love getting their passengers to their destinations quickly. We look forward to seeing you on board again soon! Best regards, John Mc Gett UK
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About gett.com
Download the go-to taxi app for Londoners, with black taxis that come to you in less than 4 minutes. Gett is loved by leisure travellers and businesses alike.
Company Overview
gett.com Social Media
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Phone Numbers
Technology Stack
gett.com uses 11 technologies across their website including Amazon Web Services, AWS CloudFront, OneTrust, Google Tag Manager, Google Analytics, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
gett.com receives approximately 484.3K monthly visitors and ranks #89,537 globally. The website has a bounce rate of 56% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:35 on the site.
The majority of gett.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about gett.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gett.com directly at https://gett.com.