While Google Maps dominates with 1B+ users, a 22-person French startup is quietly building an open-tech alternative that's already serving 56K monthly visitors. Wemap isn't trying to beat Google at scale—it's building maps people actually love using.

"Wemap proves you don't need 10,000 engineers to build a viable maps platform—just 22 focused builders and open technology."

The revenue-to-employee ratio is striking: $2.2M ÷ 22 = $100K per employee. For a B2B SaaS selling mapping tools, this suggests either a high-margin self-service model or they're severely undercharging. Given their 'no-code mapping tools' positioning, they're likely targeting SMBs and developers with lower ACV but higher volume.

• Product-led growth: 39% direct traffic indicates strong brand recall
• Niche positioning: Targets developers needing real-time maps, not general users
• Open-source appeal: 'Alternative to Google Maps' is a powerful wedge against giants
• Lean operations: 22 people generating $2.2M is efficient but could limit scale