GHD Woodhead's digital footprint is intentionally minimal. Their website shows zero tracked traffic, no organic keywords, and virtually no backlinks. This isn't a failure—it's a strategy. When your clients are governments, mining companies, and industrial giants, you don't need SEO. You need credibility, regulatory expertise, and the ability to navigate 20-year project timelines. Their Twitter (@GHDspeaks) has 11K followers—tiny by influencer standards, but likely reaching the exact decision-makers who matter.

Compare this to digital-native design firms that spend millions on content marketing. GHD Woodhead's tech stack—Tailwind CSS, Bootstrap, Google Analytics—suggests a functional, no-frills approach. They're not optimizing for conversion funnels; they're optimizing for project wins. The 278 employees represent a lean, specialized team focused on complex projects where design meets heavy engineering. This is a firm that wins contracts through relationships and reputation, not landing pages.