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The Gift That Connects Japan
How giftee.co.jp is building a digital gifting empire with just 17 people and $2.4M revenue
In a market obsessed with scale, giftee.co.jp is playing a different game: turning casual digital gifts into a cultural movement. With a lean team of 17 and a mission to connect people, businesses, and communities, they're not just selling eGifts—they're engineering social connection.
"They're not competing with Amazon or Rakuten—they're creating a new category where the gift itself is the connection."
The Lean Growth Engine
With just 17 employees, giftee.co.jp generates $2.4M in revenue—that's $141K per employee. This efficiency speaks to their focused product strategy and lean operations. Their 55% organic traffic share suggests strong brand recognition and SEO moats around gifting keywords like 'ギフティ' (17K monthly searches) and 'giftee' (14K searches).
The Nuxt.js Advantage
Their tech stack reveals strategic choices: Nuxt.js and Vue.js for a fast, modern web experience, plus PWA capabilities for mobile-first gifting. Swiper enables smooth gift browsing, while jQuery maintains legacy functionality. This hybrid approach balances innovation with reliability—critical for a service handling real-time gift transactions.
The company's focus on 'CtoCカジュアルギフトサービス' (C2C casual gifting service) is particularly telling. They're targeting everyday moments, not just major celebrations. This creates recurring usage patterns and builds habitual gift-giving behavior—exactly what drives sustainable platform growth.
- Deep cultural integration: 93% of traffic comes from Japan, showing strong local market penetration
- Multi-channel presence: Active on Twitter, Facebook, Instagram, and YouTube for community building
- Enterprise-ready: Separate email ([email protected]) for B2B opportunities
- Mission-driven: Explicit focus on connecting people, businesses, and communities—not just transactions
The Quiet Giant of Japanese Digital Gifting
While competitors chase scale, giftee.co.jp is building a cultural habit—one gift at a time. Their 17-person team proves that focused mission and local market understanding can outperform brute force scaling.
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Open Graph Image

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Meta Tags
株式会社ギフティ
ギフティの企業情報サイトです。ギフティは、ギフトで、「人と人」「人と企業」「人とまち」をつないでいく。をミッションに、CtoCカジュアルギフトサービス「giftee」をはじめとした様々なeGiftサービスを提供している企業です。気軽にギフトを贈りあう習慣や文化の創出に取り組み、より多くの方に利用されるギフトサービスの提供を目指します。
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About giftee.co.jp
ギフティの企業情報サイトです。ギフティは、ギフトで、「人と人」「人と企業」「人とまち」をつないでいく。をミッションに、CtoCカジュアルギフトサービス「giftee」をはじめとした様々なeGiftサービスを提供している企業です。気軽にギフトを贈りあう習慣や文化の創出に取り組み、より多くの方に利用されるギフトサービスの提供を目指します。
Company Overview
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Technology Stack
giftee.co.jp uses 13 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Netlify
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
giftee.co.jp receives approximately 34.2K monthly visitors and ranks #808,053 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:08 on the site.
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