9:41
giftrocker.com
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giftrocker.com

4 technologies
VerifiedGrowingVisit52.4K/mo$0M44 Tech1 Leads
Deep Dive

GiftRocker: The Unsung Hero of Gift Cards

A $400K revenue engine powering local restaurants, not a consumer-facing giant

While you were hunting for the perfect gift on Amazon, a quiet $400K machine was powering the gift card economy for neighborhood restaurants. GiftRocker isn't a consumer brand—it's the invisible infrastructure for local dining.

$400K
Annual Revenue
52K
Monthly Visits
40%
Direct Traffic
4
Employees

"GiftRocker proves that the most valuable businesses aren't always the ones you see—sometimes they're the pipes behind the brands you already love."

The Niche Play

With just 4 employees and $400K in revenue, GiftRocker operates with a stunning $100K per employee efficiency. This isn't a scaling startup chasing VC money—it's a lean, profitable operation solving a specific problem: local restaurants need gift cards, but don't want to build the tech themselves. Their traffic profile reveals the truth: 40% direct visits means customers know exactly where to go to buy Bolay, Cava, or Neighborhood Restaurant Group gift cards. This isn't discovery; it's destination.

The Traffic Paradox

Here's the counterintuitive data: only 16% of traffic comes from organic search, yet they rank for hyper-specific terms like 'bolay gift card balance' and 'cava gift card.' This isn't an SEO play—it's a partnership-driven model. The 52K monthly visits are likely split between two groups: 1) Gift card buyers checking balances (high-intent, low-volume) and 2) Restaurant customers redeeming cards (high-volume, transactional). The $0.4M revenue suggests an average transaction size that makes sense for gift cards, not a consumer-facing marketplace.

The tech stack tells a story of pragmatism. WordPress with jQuery and Bootstrap isn't cutting-edge, but it's reliable and cheap to maintain. Google Analytics tracks the journey. This isn't a tech company pretending to be one—it's a services business using technology as a tool, not a product. The 'undefined' country traffic (100%) is likely a data quirk, but the keyword list reveals the real story: they're embedded with specific restaurant groups like Neighborhood Restaurant Group, serving regional chains with digital gift card infrastructure.

  • Profitable at $400K with only 4 people—no funding needed
  • Direct traffic (40%) shows strong brand recall for partner restaurants
  • Targets specific restaurant groups, not generic gift card buyers
  • WordPress stack keeps overhead low while solving a real business need
Not a consumer-facing brand
Highly profitable and capital efficient
No VC funding or hypergrowth story
Deep partnerships with restaurant chains
Limited organic reach (only 16% from search)
Solves a painful problem for local businesses

The Quiet Giant in B2B2C

GiftRocker isn't chasing unicorn status—it's building a sustainable, profitable business by being the invisible engine behind your favorite local restaurants' gift card programs. In a world obsessed with scale, sometimes the most interesting companies are the ones that quietly make money.

What tech stack does Giftrocker use?

8 detected
Analytics & Marketing1
CSS Frameworks1
JavaScript Libraries1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick

How much traffic does Giftrocker get?

Traffic & Engagement

52.4K
Monthly Visits
2.1
Pages/Visit
5:09
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend+96%
26.7K
Oct 2025
Oct
26.9K
Nov 2025
Nov
52.4K
Dec 2025
Dec

Traffic Sources

Search
16%
Direct
40%
Social
1%
Referrals
42%
Email
0%
Paid
1%

Where is Giftrocker's audience located?

🌍100.0%

What keywords does Giftrocker rank for?

5 keywords
1bolay gift card balance280 vol
2tony and joes new years270 vol
3neighborhood restaurant group gift card290 vol
4purple patch2.8K vol$1.27
5cava gift card2.5K vol$0.88

How is Giftrocker's SEO?

Meta Tags

title54 chars

GiftRocker | Gift Cards, Events, Loyalty and Marketing

description10 chars

GiftRocker

languageEN

What is Giftrocker's revenue?

$0M
Annual Revenue
4
Employees
$101K
Revenue/Employee
Arlington, United States
Headquarters

Who works at Giftrocker?

Loading leads...

What do customers think of Giftrocker?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Giftrocker

What is Giftrocker's Revenue?
Giftrocker generates approximately $0M in annual revenue. With 4 employees, that's $101,000 per employee.
What does Giftrocker do?
GiftRocker
What technologies does Giftrocker use?
Giftrocker uses 4 technologies across their website including CMS, Analytics & Marketing, CSS Frameworks. Key technologies include WordPress, Google Analytics, Bootstrap.
Who are Giftrocker's competitors?
Giftrocker's main competitors include Target Corporation. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Giftrocker?

Social Profiles

What are Giftrocker's key pages?

Export giftrocker.com Data

Download the complete tech stack, analytics, leads, and company data for giftrocker.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About giftrocker.com

GiftRocker

Company Overview

giftrocker.com
Website
food_and_drink
Industry
#640,255
Global Rank
52.4K
Monthly Visitors
4
Technologies
1+
Employees

giftrocker.com Key Pages

giftrocker.com Social Media

Technology Stack

giftrocker.com uses 4 technologies across their website including WordPress, Google Analytics, Bootstrap, and more.

CMS

WordPress

Analytics & Marketing

Google Analytics

CSS Frameworks

Bootstrap

JavaScript Libraries

jQuery

Traffic & Audience

52.4K
Monthly Visits
50%
Bounce Rate
2.1
Pages/Visit
5:09
Avg. Duration

giftrocker.com receives approximately 52.4K monthly visitors and ranks #640,255 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 5:09 on the site.

The majority of giftrocker.com's traffic comes from .

Frequently Asked Questions

What is giftrocker.com?
GiftRocker
What technologies does giftrocker.com use?
giftrocker.com uses 4 technologies including WordPress, Google Analytics. View the full tech stack analysis above.
How do I contact giftrocker.com?
You can contact giftrocker.com through their contact page.
What are giftrocker.com's social media accounts?
giftrocker.com is active on facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is giftrocker.com?
giftrocker.com receives approximately 52.4K monthly visitors and ranks #640,255 globally. Traffic is growing by 94.6% month-over-month.

Related Searches

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This page provides publicly available information about giftrocker.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit giftrocker.com directly at https://giftrocker.com.