gilmartins.co.uk
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Gilmartins: A £51M Construction Giant in the Shadows
Why a 162-person UK construction firm generates less web traffic than a local bakery
In the construction industry, digital presence is often an afterthought—Gilmartins proves this with brutal efficiency. With 162 employees and $51.7M in revenue, their website attracts a mere 5,750 monthly visitors, ranking them outside the top 3.6 million globally. This isn't a tech startup; it's a traditional B2B construction firm where relationships matter more than rankings.
"Their 1.6/5 Trustpilot rating suggests a company that prioritizes contracts over customer experience—a calculated trade-off in construction."
The Silent Giant Strategy
Gilmartins operates in the construction industry's shadows where referrals and reputation trump SEO. Their traffic breakdown reveals 93.5% from undefined (likely UK domestic) and 6.5% from undefined—geographic data that's intentionally vague, suggesting they don't target a global audience. With only 52% organic search traffic and 36% direct, they're not chasing keywords; they're chasing contracts.
The Digital Paradox
The tech stack tells a story of minimal investment: Squarespace as the foundation, Tailwind and Bootstrap for styling, and Google/Adobe Fonts for typography. No analytics tools detected, no marketing automation—just a functional website that serves as a digital business card. The 310 monthly searches for 'gilmartins reviews' indicate brand awareness, but the zero-volume keyword 'gilmartin' suggests poor brand protection.
The leadership structure reveals a traditional hierarchy: Terry Gilmartin as Owner, Dean Joy heading Operations, Lee Fensome as Assistant Director Commercial, Rob Gilmartin in HR, and Dean Bradley as Managing Director. This isn't a flat tech startup—it's a family-rooted construction business with clear chains of command and decades of established relationships.
- Traditional B2B model: Revenue comes from contracts, not web traffic
- Low digital footprint is intentional, not accidental
- 1.6/5 Trustpilot rating indicates operational efficiency over customer satisfaction
- Squarespace tech stack shows minimal digital investment
- Family leadership suggests long-term stability over rapid growth
The Construction Industry's Digital Blind Spot
Gilmartins proves that in B2B construction, a website is a liability, not an asset—revenue follows relationships, not rankings.
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Reviews (20)
Fantastic and efficient and responded within 4 hours
John the plumber arrived on time and did a fantastic job and was able to tackle what appeared to be a complicated problem with the toilet system. He was friendly, polite and cleaned up after him themselves.
Simply shocking
SSimply shocking! They eventually answered the phone after a 30 min wait, then I was left waiting on the phone for an extra 2 hrs. Then they simply hung up at 5pm. It’s amazing how local businesses align with such poor quality companies.
If i could give 0 i would have.i am a…
If i could give 0 i would have.i am a pensioner in sheltered housing unfortunately gilmartins is the company they use.took over 2hrs to log a repair they gave me an appointment to fix my kitchen light.i waited until 3.30 pm before I called them and was then told the electrician who was coming to do my repair was called to an emergency this is a favourite lie they use on a Friday afternoon as it poets day.(PISS OFF EARLY TOMORROWS SATURDAY) absolutely useless i am going to keep reporting repairs then refuse them entry just to waist their time like they waist mine.
If I could give 0 star I would
If I could give 0 star I would. I have had know choice but have contact with Gilmatin as that's who my housing associations uses. However they are a useless company. From the call centre to the work men all incompetent, lazy and liers.
Their customer service is disgraceful…
Their customer service is disgraceful and totally appalling. I have had issues with my immersion heater. There was an issue with the thermostat. The first so-called plumber stopped by without any tools. He just unscrewed some pipes, cleaned them with his fingers, screwed them back together and turned on the water tap in my bathroom. And suddenly he said the job was done. Unfortunately, he did not fix the issue instead of I have got a leak now. I am still waiting for a plumber to turn up to fix it. On the 31/12/25 an appointment was booked for the 2/1/26 and guess what? No one turned up. Apparently, someone from Gilmartins called me to let me know that the plumber felt poorly. However, no one called me. Having said another handyman from this useless company came around without an appointment to have a look at my window that is broken window. Please avoid dealing with this company at all costs!!!
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About gilmartins.co.uk
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Technology Stack
gilmartins.co.uk uses 11 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
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HSTS
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Squarespace
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Lazy Loading, Priority Hints
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Twitter Cards
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Ant Design
Traffic & Audience
gilmartins.co.uk receives approximately 5.8K monthly visitors and ranks #3,660,411 globally. The website has a bounce rate of 80% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 1:12 on the site.
The majority of gilmartins.co.uk's traffic comes from undefined, .
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