giphy.com
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GIPHY: The Internet's Unseen Infrastructure
How a GIF search engine became the nervous system of digital conversation, and why its future is more complex than you think.
GIPHY isn't just a website—it's the invisible plumbing of the modern internet. With 16 million monthly visitors and a staggering 73 million backlinks, it has quietly embedded itself into the DNA of how we communicate, one animated reaction at a time.
"GIPHY didn't just win the GIF format—they became the default mental model for searching emotion."
The Accidental Utility Giant
GIPHY's journey from a simple search tool to a communication backbone is a masterclass in product-market fit. With 201 employees generating $30.3M in revenue, they achieve a remarkable $150K revenue per employee. Their 51% organic traffic share reveals a powerful brand moat: people don't just search for 'funny cat GIF'—they search for 'giphy.' The domain itself has become synonymous with the category.
The Network Effect of Expression
The traffic composition tells a critical story: 39% direct traffic indicates a deeply embedded user habit. When nearly 4 out of 10 visitors type 'giphy.com' directly into their browser, it signals product stickiness that most platforms would kill for. This isn't traffic bought through ads; it's traffic earned through daily utility. The platform's true power lies not in its 16M visitors, but in the billions of impressions its API-driven integrations generate across messaging apps and social platforms.
The technology stack reveals a modern, scalable architecture. Built on Next.js, they handle massive traffic with a lean team. Yet, the Trustpilot rating of 1.8/5 from 22 reviews presents a fascinating contradiction. It suggests that while GIPHY is indispensable for consumers, it struggles with B2B expectations and ad-supported content frustrations—a classic challenge of a platform serving both free users and enterprise clients.
- Domain authority is their superpower: 73M backlinks create an almost insurmountable SEO moat
- Direct traffic (39%) proves habitual usage, not just discovery
- The 'gif' keyword alone commands 775K monthly searches—GIPHY owns the mental model
- Revenue per employee ($150K) shows efficient scaling despite being a content-heavy platform
The Infrastructure Play vs. The Consumer App
GIPHY's true value isn't in its website traffic—it's in becoming the universal language of digital reaction, one integration at a time.
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5 keywordsHow is Giphy's SEO?
Open Graph Image
https://giphy.com/static/img/giphy-be-animated-logo.gif
Meta Tags
GIPHY - Be Animated
GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.
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GIPHY
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Reviews (20)
giphy
good site to post gif
very responsive and helpful
very responsive and helpful
Recommended
Great site with helpful support. Easy to use and search any type of gifs you are looking for!
Gifs made my communication with…
Gifs made my communication with friends&relatives so much more fun. Glad to find this app.
Entertainment for hours
I can't get enough of Giphy. Funny clips, with an advanced editor. You are able to make funny GIFs, but one thing that is annoying is that you have to verify your channel to get your GIFs seen.
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About giphy.com
GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.
Company Overview
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Technology Stack
giphy.com uses 14 technologies across their website including HSTS, Didomi, Facebook Pixel, and more.
Security
HSTS
Privacy & Consent
Didomi
Advertising
Facebook Pixel
A/B Testing
VWO
Analytics & Marketing
Datadog RUM, FullStory, Google Tag Manager, Google Analytics
Performance
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Traffic & Audience
giphy.com receives approximately 16.1M monthly visitors and ranks #3,192 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:15 on the site.
The majority of giphy.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about giphy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit giphy.com directly at https://giphy.com.