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GIVA: The $365M Jewellery Unicorn in Plain Sight
How a D2C silver and lab-grown diamond brand conquered India's digital market.
While global luxury giants struggle with digital transformation, an Indian startup is quietly redefining how 5 million people buy gold and silver every month. GIVA isn't just selling jewellery; they're democratizing access to precious metals for the digital-first generation.
"GIVA isn't competing with Tanishq; they're creating a new category where affordability meets certification."
The Traffic Engine
With 57% of traffic coming from organic search, GIVA has mastered the art of SEO for jewellery. Their keyword strategy is surgical: they rank for 'giva' (73K searches), 'lab grown diamonds' (47K), and 'silver chain for men' (13K). This isn't accidental—it's a content-first approach where their blog 'Tales' drives discovery while their core product pages capture intent. The 35% direct traffic is the real flex, indicating massive brand recall in a market where loyalty is traditionally built through offline stores.
The Product-Market Fit
GIVA cracked the code on three pain points simultaneously: price (silver/gold entry points), trust (BIS Hallmark + certification), and aspiration (lab-grown diamonds). The tech stack—Tailwind CSS, Vite, PWA—shows they prioritize mobile-first performance for a demographic that shops primarily on phones. Their 59,840 backlinks aren't just SEO metrics; they're a testament to a brand that has become a default reference point for jewellery research in India.
The leadership team blends traditional jewellery expertise with modern tech execution. Co-founder Ishendra Agarwal likely navigated the supply chain complexities of sourcing certified gold and diamonds, while the technical team built a platform that handles 5M+ monthly visits with sub-3-second load times. The presence of Ashish Kashyap as VP of Offline expansion signals a hybrid strategy—digital dominance fueling physical retail (EBO & SIS).
- Dominates 'lab grown diamonds' search (47K monthly volume) despite being a relatively new entrant
- 92.9M funding suggests aggressive expansion into offline and new categories
- PWA implementation indicates a focus on app-like experience without app-store friction
- Strong social presence across YouTube, Instagram, and LinkedIn for multi-channel storytelling
The Silent Unicorn
GIVA proves that in a crowded market, the winning strategy isn't being the cheapest—it's being the most trustworthy digital native in a legacy industry.
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Meta Tags
Buy Gold & Lab Grown Diamond Jewellery | Silver Jewellery – GIVA
Shop BIS Hallmark Gold, 925 Silver & Certified Lab Grown Diamond Jewellery at GIVA. Latest designs ✓ Best Offers ✓ Easy Returns ✓ Pan India Delivery
Buy Gold & Lab Grown Diamond Jewellery | Silver Jewellery
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About giva.co
Shop BIS Hallmark Gold, 925 Silver & Certified Lab Grown Diamond Jewellery at GIVA. Latest designs ✓ Best Offers ✓ Easy Returns ✓ Pan India Delivery
Company Overview
giva.co Social Media
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Technology Stack
giva.co uses 27 technologies across their website including Google Fonts, hCaptcha, HSTS, cdnjs, unpkg, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs, unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +1 more
Customer Support
Zendesk
Traffic & Audience
giva.co receives approximately 5.1M monthly visitors and ranks #10,076 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:18 on the site.
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