9:41
givenchy.com
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givenchy.com

19 technologies
VerifiedGrowingVisit633.9K/mo$776M2.2K19 Tech25 Leads
Deep Dive

Givenchy's Digital Double Life

How a 70-year-old fashion house navigates the brutal economics of luxury e-commerce

Givenchy.com isn't just selling handbags—it's a high-stakes experiment in translating 70 years of haute couture into digital conversions. With $775M in revenue but a 1.9-star Trustpilot rating, the site reveals the brutal friction between luxury heritage and e-commerce expectations.

634K
monthly visits
#74,412
global rank
51%
organic search
1.9/5
Trustpilot rating

"Luxury brands don't compete on convenience—they compete on desire. Givenchy's digital storefront is where that desire either ignites or dies."

The Traffic Paradox

Givenchy commands 633K monthly visits with 51% coming from organic search—a testament to brand power. Yet 28.8% of traffic comes from undefined sources, suggesting tracking gaps or dark social sharing. The brand's global rank of #74,412 feels suspiciously low for a house generating nearly $800M annually, hinting at conversion friction or geographic concentration issues.

The Search Engine Reality

The keyword data reveals a fascinating split: 101K searches for 'givenchy' monthly, but significant volume for misspellings ('givency' at 1.7K) and international variants (Korean '지방시', Japanese 'ジバンシー'). This isn't just SEO noise—it's a map of global brand recognition fighting against localization gaps. The 4.5K searches for 'givenchy boots' suggest specific product categories outperform generic brand queries.

The tech stack tells its own story. Using jQuery in 2024 alongside modern tools like Tailwind CSS and PWA capabilities creates a digital Frankenstein—functional but lacking the seamless performance expected from luxury e-commerce. The presence of both Google Tag Manager and Matomo suggests data paranoia, while Clarity indicates active UX optimization. Yet with 114 Trustpilot reviews and a 1.9 rating, the implementation clearly isn't translating to customer satisfaction.

  • Backlink profile of 922K suggests strong domain authority but poor conversion optimization
  • Traffic distribution shows heavy reliance on organic search rather than brand loyalty (39% direct)
  • International traffic fragmentation with undefined top countries indicates tracking or privacy compliance issues
Trustpilot rating of 1.9 suggests severe customer experience failures
Strong organic search presence (51%) demonstrates brand power
Heavy reliance on jQuery creates performance bottlenecks
922K backlinks show robust SEO foundation
Undefined traffic sources indicate analytics gaps
Multi-language keyword strategy captures global demand

The Luxury E-commerce Gap

Givenchy proves that brand equity doesn't automatically translate to digital excellence. The 1.9-star rating versus $775M revenue creates a stark contrast: customers want the brand but hate the experience. For investors, this represents both risk and opportunity—the digital infrastructure is clearly underperforming the brand's potential.

What tech stack does Givenchy use?

26 detected
Security1
Programming Languages1
CDN1
Privacy & Consent1
Advertising1
Customer Support1
E-commerce & Payments1
Web Standards2
Build Tools1
JavaScript Libraries3
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Tag Manager
A
Analytics Service

How much traffic does Givenchy get?

Traffic & Engagement

536.0K
Monthly Visits
-2.4%
4.1
Pages/Visit
3:07
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-3%
554.7K
Oct 2025
Oct
549.4K
Nov 2025
Nov
536.0K
Dec 2025
Dec

Rankings

#82,221
Global Rank
#30,298
United States Rank
Retail
Category

Backlinks & Authority

922.8K
Backlinks
17.9K
Ref. Domains
59
Authority Score
Low
Penalty Risk
Backlinks Trend-32%
1.3M
Jul 2025
Jul
1.3M
Aug 2025
Aug
1.2M
Sep 2025
Sep
1.1M
Oct 2025
Oct
997.9K
Nov 2025
Nov
922.8K
Dec 2025
Dec

Search Traffic

Organic
1.4M
Paid
24.1K

Top Organic Keywords

#1givenchy
110,000 vol22.9%
#1givenchy bracelet
33,100 vol6.9%
#1shark boots
40,500 vol2.6%
#1givenchy boots
12,100 vol2.5%
#1givenchy shark boots
9,900 vol2.1%

Where is Givenchy's audience located?

🇺🇸United States57.2%
🇬🇧United Kingdom4.2%
🇩🇪Germany4.2%
🇫🇷France4.1%
🇯🇵Japan3.6%

Who competes with Givenchy?

Device Distribution

Desktop22.5%
Mobile77.5%

What keywords does Givenchy rank for?

5 keywords
1givenchy101.8K vol$0.50
2지방시2.8K vol
3ジバンシー3.8K vol$0.30
4givency1.8K vol$1.17
5givenchy boots4.6K vol$0.61

How is Givenchy's SEO?

Meta Tags

title58 chars

GIVENCHY Official Site : Luxury Bags, Ready-To-Wear, Shoes

description146 chars

Shop at the official GIVENCHY online store. Discover the Givenchy collection for women, men & kids and discover the maison's history and heritage.

languageEN

H1 Tags

h1Givenchy Givenchy

Schema Types

BreadcrumbListOrganizationWebsite

Who works at Givenchy?

Loading leads...

What do customers think of Givenchy?

Givenchy

Givenchy

1.9
114 reviews
✓ Claimed

Categories

Haute Couture Fashion House#undefined

Activity & Engagement

Reply Rate
50%
Avg. Reply Time
5.0 days
Claimed Date
7/5/2023

Contact Information

Address:
Avenue George V 3
Paris, FR

Reviews (20)

Filter by rating:
Pei-Teing Elliott
11/20/2024
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 11/20/2024
Best customer service at The Pavillion, Kuala Lumpur

The Salesperson at Pavillion, Kuala Lumpur provided us with excellent customer service tonight. I was looking for a long zip wallet. He was polite, helpful and well-informed. I highly recommend this store because of the fantastic customer service.

zaiha madridsta
1/14/2026
🇧🇪 Belgium5 reviewsOrganicUnverified
Experience date: 1/14/2026
I recently contacted customer service…

I recently contacted customer service regarding my missing bag, which is worth nearly €2,000. The customer service team has been very kind, professional, and understanding — truly great service. I do hope, however, that the investigation will be completed as soon as possible. I understand that this process can take up to 30 days, but given the value of the item and the circumstances, I sincerely hope for a quicker resolution. Givenchy is a high-end luxury brand, and I trust that this matter will be handled efficiently, as the brand’s reputation is extremely important. As a professional nail technician, I am in daily contact with many clients, and I have always recommended Givenchy to them. Although I own several Givenchy bags, this was my first online purchase. I hope this situation will be resolved positively and promptly.

Blair
10/29/2024
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 10/10/2024
First time stopping by the Givenchy store

Stopped by the Givenchy store in downtown Toronto during a business trip and figured I’d pick up a handbag while I was there. Gotta say, the folks working there were just great—super helpful and friendly, took their time to make sure I found something I’d love. But for the price I shelled out, I was expecting a little more in terms of quality. It’s a beautiful bag, don’t get me wrong, but it’s just pricey for what you get. Plus, the store itself didn’t have a ton of options out on display. Would’ve been nice to see a bigger selection, especially for a high-end spot like that. All in all, nice experience, just a bit steep for what you’re gettin’. Try it if it’s your thing, but all up to you

Ian Johnson
7/21/2025
🇬🇧 United Kingdom94 reviewsOrganicUnverified
Experience date: 7/21/2025
Givenchy Gentleman - trying to trade on an early success

Givenchy Gentleman was an excellent fragrance for men, but now there's a whole range of variants trading on the name but without the quality aroma. I can't remember the number of times female colleagues have asked me what I use so that they could buy some for their husband. Look for the 'Originale' version if you want the real thing. And why oh why have they given in to the beardy brigade and stopped producing the aftershave?

Ava Lanches
4/30/2025
🇳🇱 Netherlands2 reviewsOrganicUnverified
Experience date: 4/30/2025
My 2nd pair of sneakers

My 2nd pair of sneakers. Bad comfort. They look gorgeous but the fitting is bad.

Company Response5/5/2025

Dear Client, Did you write to our client service at [email protected] about your experience ? Our team will be glad to share your experience to our Atelier. We wish you a nice day, Givenchy Client Service Team

Frequently Asked Questions about Givenchy

What is Givenchy's Revenue?
Givenchy generates approximately $776M in annual revenue. With 2,208 employees, that's $351,400 per employee.
What does Givenchy do?
Shop at the official GIVENCHY online store. Discover the Givenchy collection for women, men & kids and discover the maison's history and heritage.
How fast is Givenchy growing?
Givenchy has declined by 2.4% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Givenchy?
When visiting Givenchy, visitors view an average of 4.1 pages per visit, and spend around 3:07 on the site, and the bounce rate is 41.6%.
How do people find Givenchy?
1.4M (254%) find them through organic search. 24.1K (4%) come through paid advertising.
Who uses Givenchy?
Givenchy's top market is United States with 306.4K visitors (57.2%). United Kingdom is 2nd with 22.8K (4.2%). Germany is 3rd with 22.6K (4.2%).
What technologies does Givenchy use?
Givenchy uses 19 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, PHP.
Who are Givenchy's competitors?
Givenchy's main competitors include Gucci, Balenciaga, Louis Vuitton, Fendi, Burberry. These companies operate in similar markets and compete for the same customer base.
What do customers think of Givenchy?
Givenchy has a Trustpilot score of 1.9 out of 5 (2 stars) based on 114 customer reviews.

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About givenchy.com

Shop at the official GIVENCHY online store. Discover the Givenchy collection for women, men & kids and discover the maison's history and heritage.

Company Overview

givenchy.com
Website
lifestyle
Industry
#74,412
Global Rank
633.9K
Monthly Visitors
19
Technologies
25+
Employees

Contact givenchy.com

Technology Stack

givenchy.com uses 19 technologies across their website including Google Fonts, HSTS, PHP, and more.

Fonts

Google Fonts

Security

HSTS

Programming Languages

PHP

CDN

unpkg

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Traffic & Audience

633.9K
Monthly Visits
42%
Bounce Rate
3.1
Pages/Visit
0:59
Avg. Duration

givenchy.com receives approximately 633.9K monthly visitors and ranks #74,412 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:59 on the site.

The majority of givenchy.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is givenchy.com?
Shop at the official GIVENCHY online store. Discover the Givenchy collection for women, men & kids and discover the maison's history and heritage.
What technologies does givenchy.com use?
givenchy.com uses 19 technologies including Google Fonts, HSTS, and 13 more. View the full tech stack analysis above.
How do I contact givenchy.com?
You can contact givenchy.com via email at [email protected] or through their contact page.
What are givenchy.com's social media accounts?
givenchy.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is givenchy.com hiring?
Check givenchy.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is givenchy.com?
givenchy.com receives approximately 633.9K monthly visitors and ranks #74,412 globally. Traffic is growing by 11.8% month-over-month.

Related Searches

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This page provides publicly available information about givenchy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit givenchy.com directly at https://givenchy.com.