givinga.com
givinga.com
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Givinga.com: The Quiet Giant of Corporate Philanthropy
How a 17-person team is quietly reshaping how companies give back
In a world of flashy fintech unicorns, Givinga.com operates with surgical precision. With just 17 employees and $2.1M in revenue, they're not chasing scale—they're building infrastructure for the entire corporate philanthropy ecosystem. This isn't a donation platform; it's a giving operating system.
"They're not building a donation platform. They're building the giving infrastructure for corporate America."
The B2B2C Model
Givinga's genius lies in its dual-sided approach. On one side, they serve enterprises needing sophisticated giving infrastructure. On the other, they power the consumer-facing experiences where employees actually interact with their corporate giving budgets. This B2B2C model creates deep enterprise lock-in while maintaining consumer-grade UX—a rare combination in corporate software.
The SEO Paradox
Here's the fascinating contradiction: 38% of traffic comes from organic search, yet their primary keyword 'givinga' only gets 350 monthly searches. This suggests they're not competing on broad philanthropy terms—they're dominating branded search from existing enterprise clients. The 40% direct traffic confirms this: their users aren't discovering them, they're returning to them.
The team composition reveals their strategy. With a CTO co-founder focused on platform creation and a Director of Partner Success, they're clearly building for retention, not acquisition. This isn't a growth-hacking operation—it's enterprise software with a heart.
- 17 employees generating $2.1M = $123K revenue per employee—efficient for enterprise software
- 40% direct traffic indicates strong brand recall and repeat usage
- Focus on 'season of giving' (3,090 monthly searches) shows they're timing-aware
- Corporate giving keywords suggest B2B focus over consumer philanthropy
The Anti-Unicorn
Givinga proves that in corporate philanthropy, depth beats scale. They're not trying to be the next Stripe—they're becoming the giving infrastructure for Fortune 500s. With 17 people and $2.1M, they're building something that matters more than a valuation.
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About givinga.com
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Traffic & Audience
givinga.com receives approximately 3.6K monthly visitors and ranks #4,950,042 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:23 on the site.
The majority of givinga.com's traffic comes from .
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This page provides publicly available information about givinga.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit givinga.com directly at https://givinga.com.