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GivingData: The $3.5M Grantmaking Powerhouse
A deep dive into the grant management software quietly dominating the foundation space.
While the SaaS world obsesses over VC-backed unicorns, GivingData is quietly building a $3.5M revenue engine serving a hyper-niche, high-value audience: private and family foundations. This isn't about scaling to millions of users; it's about deeply embedding into the operational backbone of philanthropy.
"In a world of broad SaaS platforms, GivingData proves that vertical depth beats horizontal breadth every time."
The Niche is the Strategy
With only 19 employees, GivingData isn't trying to be a generalist. They are laser-focused on private and family foundations. This allows them to build features—like complex reporting and donor-advised fund workflows—that generic CRMs ignore. The 66% direct traffic rate is a massive signal; these aren't random visitors, they are foundation staff logging into their daily operational hub.
The Traffic Paradox
Here's the counter-intuitive data point: only 17% of traffic comes from organic search. Yet, they rank for highly specific terms like 'conrad hilton foundation convening.' This suggests a strategy built on direct relationships, word-of-mouth, and industry events rather than SEO content farms. They don't need volume; they need the *right* volume.
The leadership team composition reveals their priorities. With a VP of Product Development, VP of Product Architecture, and a Head of Cyber Security, the company is engineering-first. They aren't chasing shiny features; they are building a secure, robust platform for data-sensitive philanthropic institutions.
- Vertical SaaS Dominance: Owning the 'Grant Management' niche within Philanthropy.
- Engineering-Led Culture: C-Suite focused on architecture and security over sales fluff.
- High-Intent Brand: 66% direct traffic indicates a sticky, daily-use product.
- Efficiency Ratio: $184k revenue per employee suggests high margins and operational discipline.
The Unsexy SaaS Goldmine
GivingData proves that solving complex problems for a small, wealthy audience is a more sustainable business model than chasing vanity metrics.
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Grants Management System | Software For Grantmakers | GivingData
Grant management software for private and family foundations. Helping foundations streamline grantmaking & better connect with nonprofit partners.
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About givingdata.com
Grant management software for private and family foundations. Helping foundations streamline grantmaking & better connect with nonprofit partners.
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Technology Stack
givingdata.com uses 21 technologies across their website including AccessiBe, HSTS, reCAPTCHA, Contentful, and more.
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AccessiBe
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HSTS, reCAPTCHA
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Contentful
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HubSpot
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Traffic & Audience
givingdata.com receives approximately 31.0K monthly visitors and ranks #598,099 globally. The website has a bounce rate of 35% with visitors viewing an average of 7.5 pages per visit. Users spend an average of 4:22 on the site.
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