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glassette.com

16 technologies
VerifiedVisit83.5K/mo$3M2316 Tech11 Leads
Deep Dive

Glassette: The $2.6M Lifestyle Brand That Isn't What You Think

A deep dive into the data behind a curated commerce play that defies simple categorization

Glassette is a curated lifestyle brand operating in the ambiguous space between media company and e-commerce platform. With 23 employees and $2.6M in revenue, they've built a loyal following by treating shopping as a content experience, not a transaction.

83.5K
monthly visits
40%
organic search
49%
direct traffic
23
employees

"Glassette proves that in a world of endless choice, curation is the ultimate luxury."

The Audience That Knows What They Want

Nearly half of Glassette's traffic comes directly to the site—49% of visitors type glassette.com into their browser. This isn't accidental discovery; it's intentional return. The brand has built a following that doesn't need Google to find them. They've become a destination, not a result.

The Search Reality Check

Organic search accounts for 40% of traffic, but the keyword data reveals a telling story. The top search is simply 'glassette' with 5,210 monthly searches. Even misspellings like 'glasette' drive 1,450 searches. This isn't a brand competing on generic terms like 'home decor' or 'kitchenware'—they've branded themselves into a category of one.

The tech stack tells the story of a company built for conversion and insight. Shopify powers the commerce engine, while Klaviyo handles the relationship marketing. Hotjar and Crazy Egg provide the behavioral data, and Tailwind CSS + Vite suggest a modern, agile development approach. This is a data-driven operation wearing a lifestyle brand's aesthetic.

  • Direct traffic dominates (49%)—a rare achievement for any DTC brand
  • Search volume reveals brand strength over category play
  • Trustpilot rating of 3.2/5 suggests room for improvement in customer experience
  • Social presence across TikTok, YouTube, Facebook, and Instagram indicates multi-platform content strategy
Doesn't compete on broad category keywords
Builds direct relationships instead of algorithm dependency
Not optimized for viral, mass-market appeal
Creates a premium, intentional shopping experience
Limited review volume (8 Trustpilot reviews)
Uses data to understand customer behavior at a granular level

The Curated Commerce Model Works

Glassette proves that with the right mix of content, curation, and community, you can build a sustainable lifestyle business without chasing scale for scale's sake.

What tech stack does Glassette use?

32 detected
Security1
Error Tracking1
Cloud & Hosting1
Email Marketing1
E-commerce & Payments1
Build Tools1
Frontend Frameworks1
Tracking & Analytics16
F
Facebook Pixel
G
Google Analytics
H
Hotjar
H
Hotjar
P
Pinterest Tag
S
Sentry
G
Google Tag Manager
F
Facebook Pixel
H
Hotjar
T
Tracking Service
P
Pinterest
G
Google Analytics
G
Google DoubleClick
G
Google APIs
G
Google Static
A
Amazon CloudFront

How much traffic does Glassette get?

Traffic & Engagement

83.5K
Monthly Visits
2.5
Pages/Visit
0:54
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend-0%
83.7K
Oct 2025
Oct
95.0K
Nov 2025
Nov
83.5K
Dec 2025
Dec

Traffic Sources

Search
40%
Direct
49%
Social
5%
Referrals
4%
Email
0%
Paid
1%

Where is Glassette's audience located?

🌍72.6%
🌍11.8%
🌍2.2%
🌍2.2%
🌍1.6%

What keywords does Glassette rank for?

5 keywords
1glassette5.2K vol$0.82
2glasette1.4K vol$0.80
3extra virgin olive oil: ovette180 vol
4acme cutlery set220 vol
5glasette mugs220 vol

How is Glassette's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.shopify.com/s/files/1/0598/0762/9521/t/63/assets/favicon-32x32.png?v=1634506600

Meta Tags

title30 chars

DISCOVER GLASSETTE - Glassette

description18 chars

DISCOVER GLASSETTE

languageEN-GB

Who works at Glassette?

Loading leads...

What do customers think of Glassette?

Glassette

Glassette

3.2
8 reviews
✓ Claimed

Categories

Online Marketplace#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
1/17/2024

Contact Information

Address:
GB

Reviews (8)

Filter by rating:
Caroline Ramsay
8/8/2025
🇬🇧 United Kingdom8 reviewsOrganicUnverified
Experience date: 7/12/2025
Beautiful glass coaster

I bought a glass coaster for my daughters birthday - she is collecting your coasters, it was delivered on time and she was thrilled with it - thank you excellent service.

Annie
3/7/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 2/10/2025
I'm obsessed with Glassette

I'm obsessed with Glassette! Have probably done 10+ orders and love everything I get from there - I've also taken to buying gifts for my friends and family from their too as they're so unique and seem much more thoughtful!

Daniel Williams
1/22/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/22/2025
Great choice of products and excellent…

Great choice of products and excellent customer service. Would recommend

Jack
1/19/2022
🇬🇧 United Kingdom6 reviewsOrganicUnverified
Great service

Great service

Maya Poulton
9/27/2025
🇬🇧 United Kingdom4 reviewsOrganicUnverified
Experience date: 9/21/2025
Didn't send tracking info, when chased told me not shipped (was outside for 3+ weeks)

Didn't send tracking info, I emailed multiple times to chase..... then they told me it wasn't en route; then they did. Then they told me it had been delivered (3+ weeks ago). It was left outside in a box under a lid, I'd never have found it. Asked for a discount - did not provide. Bad customer experience vs. any other website.

Company Response9/29/2025

Hi Maya, We're really sorry to read your review. As our customer team noted in their response to you, the tracking information was sent to your email address the day after your order was placed. Occasionally our emails can end up in junk folders, so we're sorry if this did end up happening. Having looked back over our correspondence with you, we can't see where it was noted that your order wasn't en route so apologies if any of our replies gave you that impression. We also want to reiterate our apologies that your order was left in a box without your consent. Regrettably the handling of parcels is outside of our control and the courier is responsible for providing this information upon delivery. Our team responded to all of your emails in a friendly and timely manner, however we're sorry if you felt our overall response fell short. If we can help with anything else, please don't hesitate to contact us again on [email protected]. Kindest, Team G

Frequently Asked Questions about Glassette

What is Glassette's Revenue?
Glassette generates approximately $3M in annual revenue. With 23 employees, that's $113,500 per employee.
What does Glassette do?
DISCOVER GLASSETTE
How fast is Glassette growing?
Glassette employee count has changed by 44% year over year.
What technologies does Glassette use?
Glassette uses 16 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, HSTS, Sentry.
Who are Glassette's competitors?
Glassette's main competitors include True Spec Golf, FREEBIRD Stores, SupplyKick, SUPPLY.com, Circa Lighting. These companies operate in similar markets and compete for the same customer base.
What do customers think of Glassette?
Glassette has a Trustpilot score of 3.2 out of 5 (3 stars) based on 8 customer reviews.

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How to contact Glassette?

What are Glassette's key pages?

Export glassette.com Data

Download the complete tech stack, analytics, leads, and company data for glassette.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About glassette.com

DISCOVER GLASSETTE

Company Overview

glassette.com
Website
lifestyle
Industry
#414,476
Global Rank
83.5K
Monthly Visitors
16
Technologies
11+
Employees

Contact glassette.com

Technology Stack

glassette.com uses 16 technologies across their website including Font Awesome, HSTS, Sentry, and more.

Fonts

Font Awesome

Security

HSTS

Error Tracking

Sentry

CMS

Prismic

Cloud & Hosting

Vercel

Email Marketing

Klaviyo

Traffic & Audience

83.5K
Monthly Visits
45%
Bounce Rate
2.5
Pages/Visit
0:54
Avg. Duration

glassette.com receives approximately 83.5K monthly visitors and ranks #414,476 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:54 on the site.

The majority of glassette.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is glassette.com?
DISCOVER GLASSETTE
What technologies does glassette.com use?
glassette.com uses 16 technologies including Font Awesome, HSTS, and 10 more. View the full tech stack analysis above.
How do I contact glassette.com?
You can contact glassette.com through their contact page.
What are glassette.com's social media accounts?
glassette.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is glassette.com hiring?
Check glassette.com's careers page for current job openings and opportunities. The company has 11+ known employees.
How popular is glassette.com?
glassette.com receives approximately 83.5K monthly visitors and ranks #414,476 globally. Traffic is declining by 12.1% month-over-month.

Related Searches

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This page provides publicly available information about glassette.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit glassette.com directly at https://glassette.com.