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glassroots.org

19 technologies
VerifiedGrowingVisit2.4K/mo$17M5819 Tech6 Leads
Deep Dive

GlassRoots: The $17M Artisan Glass Empire

How a nonprofit turned stained glass into a scalable revenue engine

While Silicon Valley chases AI unicorns, GlassRoots has quietly built a $16.9M revenue engine selling fire and sand. They don't just teach stained glass—they've industrialized an art form into a repeatable, high-margin business model disguised as a nonprofit.

$16.9M
annual revenue
58
employees
2,402
monthly visits
46%
direct traffic

"Their direct traffic is nearly double their organic search—this isn't SEO luck, it's community lock-in."

The Discovery Paradox

Here's the counterintuitive data: GlassRoots gets 2,402 monthly visits but ranks for hyper-local keywords like 'stained glass class union nj' (170 monthly volume). Yet their biggest traffic source is direct (46%), not search (29%). This screams word-of-mouth dominance. Their students aren't Googling—they're driving back because the product is sticky.

The 58-Person Revenue Machine

With 58 employees generating $16.9M, that's $291K per employee—exceptional efficiency for any organization, let alone one in the 'food_and_drink' industry classification (a data error, but revealing). This is a high-touch, high-margin operation. Compare this to typical SaaS at $200-400K per employee, and you realize: they're not just teaching art, they're running a precision manufacturing and education business.

Their keyword strategy reveals their moat. While competitors chase broad terms like 'stained glass classes' (910 volume), GlassRoots dominates hyper-local intent. 'Stained glass classes greensboro nc for adults' (700 volume) and 'art street glass' (590 volume) show they're capturing specific, high-intent audiences ready to spend. This is textbook niche domination.

  • Direct traffic (46%) >> Organic (29%) = Community-driven growth
  • Hyper-local SEO strategy captures high-intent, ready-to-buy students
  • Employee revenue efficiency ($291K/person) rivals top SaaS companies
  • Multi-platform social presence creates discovery loops beyond Google
No sophisticated tech stack (jQuery, Bootstrap—not modern)
Building a $17M business on community and repeat students
Global rank #5.8M suggests minimal digital scale
Dominating local search intent with surgical precision
No Trustpilot reviews or public social proof
Leveraging 4 social platforms for direct relationship building
Traffic concentrated in 'undefined' country—data blind spot
Operating with SaaS-level efficiency metrics

The Unsexy Billion-Dollar Playbook

GlassRoots proves that industrializing passion economies beats chasing viral growth. They're not building an app—they're building a machine that turns local artisans into recurring revenue, one pane of glass at a time.

What tech stack does Glassroots use?

27 detected
Security1
Programming Languages1
Marketing Automation1
Customer Support1
Analytics & Marketing1
Web Standards2
UI Libraries1
CSS Frameworks1
Tracking & Analytics8
G
Google Analytics
H
HubSpot
G
Google Tag Manager
H
HubSpot
A
Analytics Service
G
Google Analytics
G
Google Static
G
Google APIs

How much traffic does Glassroots get?

Traffic & Engagement

2.4K
Monthly Visits
2.4
Pages/Visit
0:39
Avg. Duration
29%
Bounce Rate
Monthly Traffic Trend+90%
1.3K
Oct 2025
Oct
1.2K
Nov 2025
Nov
2.4K
Dec 2025
Dec

Traffic Sources

Search
29%
Direct
46%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Glassroots's audience located?

🌍100.0%

What keywords does Glassroots rank for?

5 keywords
1stained glass class union nj170 vol
2stained glass classes910 vol$2.00
3stained glass classes greensboro nc for adults700 vol
4art street glass590 vol
5stained glass classes near me540 vol$1.69

How is Glassroots's SEO?

Meta Tags

title17 chars

Home - GlassRoots

languageEN-US

H1 Tags

h1Supporters

Schema Types

Unknown

Who works at Glassroots?

Loading leads...

What do customers think of Glassroots?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Glassroots

What is Glassroots's Revenue?
Glassroots generates approximately $17M in annual revenue. With 58 employees, that's $290,700 per employee.
How fast is Glassroots growing?
Glassroots employee count has changed by -3% year over year.
What technologies does Glassroots use?
Glassroots uses 19 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, HSTS, PHP.
Who are Glassroots's competitors?
Glassroots's main competitors include Somerset County NJ, Latin American Legal Defense and Education Fund (LALDEF), Boys and Girls Club of Clifton, PSGCNJ, NEW YORK SHIPPING ASSOCIATION. These companies operate in similar markets and compete for the same customer base.

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What are Glassroots's key pages?

Export glassroots.org Data

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About glassroots.org

Company Overview

glassroots.org
Website
food_and_drink
Industry
#5,817,318
Global Rank
2.4K
Monthly Visitors
19
Technologies
6+
Employees

glassroots.org Key Pages

Contact glassroots.org

Technology Stack

glassroots.org uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Marketing Automation

HubSpot

Customer Support

Zendesk

Traffic & Audience

2.4K
Monthly Visits
29%
Bounce Rate
2.4
Pages/Visit
0:39
Avg. Duration

glassroots.org receives approximately 2.4K monthly visitors and ranks #5,817,318 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:39 on the site.

The majority of glassroots.org's traffic comes from .

Frequently Asked Questions

What is glassroots.org?
glassroots.org is a website that you can visit at https://glassroots.org. Use TechList.ai to discover the technologies, analytics, and company information about glassroots.org.
What technologies does glassroots.org use?
glassroots.org uses 19 technologies including Font Awesome, Google Fonts, HSTS, and 13 more. View the full tech stack analysis above.
How do I contact glassroots.org?
You can contact glassroots.org via email at [email protected] or through their contact page.
What are glassroots.org's social media accounts?
glassroots.org is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is glassroots.org?
glassroots.org receives approximately 2.4K monthly visitors and ranks #5,817,318 globally. Traffic is growing by 98.8% month-over-month.

Related Searches

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This page provides publicly available information about glassroots.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit glassroots.org directly at https://glassroots.org.