glensheen.org
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Glensheen.org: The Digital Estate of a Historic Mansion
How a 1920s Duluth mansion built a thriving $3.5M tourism business online
Glensheen isn't just another historic house tour—it's a masterclass in digital experience for physical destinations. With 37,000 monthly visitors and a $3.5M revenue engine, this 39-room mansion on Lake Superior proves that heritage tourism can scale when you treat the web as your front door.
"Glensheen's website isn't a brochure—it's a conversion engine that turns curiosity into bookings."
The SEO Goldmine in Plain Sight
While most heritage sites rely on nostalgia, Glensheen dominates search with 1,360 monthly searches for 'glensheen mansion' alone. They capture 41% of traffic from organic search—higher than the industry average for museums. This isn't accidental; it's strategic content that answers what travelers actually search for: 'museums in duluth' (410 monthly searches) and even seasonal queries like '14 days until christmas' (530 searches).
The Social Estate
Glensheen operates across five social platforms, but their strategy reveals a critical insight: they're not broadcasting history, they're curating modern experiences. Their Instagram (@glensheenmansion) showcases the mansion as a backdrop for contemporary life—weddings, events, and seasonal attractions—while their YouTube channel serves as a visual archive for remote visitors. The 36-employee team means they're not just maintaining a presence; they're actively managing a digital community.
The tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid, responsive design; jQuery and Slick for interactive galleries; Google Analytics and Tag Manager for conversion tracking. This isn't a legacy site clinging to the past—it's a modern marketing tool built for speed and conversion. The fact that 38% of traffic is direct (people typing glensheen.org) indicates powerful brand recall and repeat engagement.
- Dominates local search with 1,360 monthly 'glensheen mansion' queries
- Captures 41% of traffic organically—beating museum industry averages
- Uses modern tech stack (Tailwind, Bootstrap) for fast-loading experience
- Maintains active presence across 5 social platforms
- 38% direct traffic shows strong brand loyalty and repeat visitors
Heritage Tourism's Digital Blueprint
Glensheen proves that historic sites can thrive digitally by treating their website as the primary sales channel, not an afterthought.
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Open Graph Image
https://glensheen.org/wp-content/uploads/2016/06/Alli-Fountain-2024.jpg
Meta Tags
Glensheen Mansion | Historic Congdon Estate | Take A Tour
Glensheen is a 39-room mansion on a 12-acre estate along the shores of Lake Superior in Duluth, MN. Take a tour today!
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About glensheen.org
Glensheen is a 39-room mansion on a 12-acre estate along the shores of Lake Superior in Duluth, MN. Take a tour today!
Company Overview
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Technology Stack
glensheen.org uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Pinterest Tag, Google Ads, Facebook Pixel
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
glensheen.org receives approximately 37.3K monthly visitors and ranks #945,976 globally. The website has a bounce rate of 65% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 2:28 on the site.
The majority of glensheen.org's traffic comes from .
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