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GLG: The Billion-Dollar Expert Network Playbook
How GLG monetized access to the world's smartest people—and scaled to $3.5B in revenue
While most companies struggle to find qualified experts, GLG turned expertise itself into a $3.5B annual business. This is the story of how a network of 12,000+ employees unlocked the world's insight economy—and why their playbook is a masterclass in B2B platform thinking.
"GLG didn't build a marketplace—they built a gatekeeper economy where access to expertise is the product."
The Network Effect Moat
GLG's genius isn't just connecting clients with experts—it's the density of their network. With 12,341 employees managing relationships on both sides, they've built a human-powered algorithm that platforms can't replicate. While competitors digitize, GLG industrializes: every employee is a node in a massive relationship graph that gets more valuable with each interaction. This is why 52% of traffic comes direct—clients don't search for alternatives, they search for GLG.
The Revenue Per Insight Engine
At $3.5B revenue with ~12K employees, GLG generates nearly $300K per employee—numbers that rival elite consulting firms. Their $212M funding round wasn't for tech infrastructure; it was for human infrastructure: recruiting experts, scaling compliance, and building trust at scale. The real product isn't the platform—it's the legal and compliance layer that lets Fortune 500s safely buy intelligence without IP risk. That's worth billions.
The data reveals a fascinating pattern: 29% organic search vs. 52% direct traffic tells the story of a brand that's become a verb in the industry. When executives search 'glg expert network' (1,330 monthly searches), they're not discovering—they're confirming. The obscure queries like 'glgvjcgo' and 'glg questies pdf' are internal workflows bleeding into search data, a sign of deep enterprise integration.
- Trust > Technology: 52% direct traffic proves their moat is relationship density, not SaaS features
- Compliance as Product: The real innovation is legal infrastructure that lets experts share insights safely
- Human-Powered Network Effects: 12K employees create barriers no AI-first competitor can easily replicate
- Enterprise Integration Depth: Obscure search terms reveal embedded workflows inside client organizations
The Insight Economy's Toll Bridge
GLG's $3.5B business proves that in a world drowning in information, access to the right human expertise isn't just valuable—it's indispensable. They didn't disrupt consulting; they became the infrastructure that consulting runs on.
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The World's Expert Insight Network
GLG is the World’s Insight Network. Make your decisions clear and turn information into actionable insight using the right minds from our expert network.
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GLG Experience
I love these consultation calls because they give me a place where my real-world experience is the product, not filtered through sales politics or vendor messaging. I can speak honestly about how things actually work; the broken handoffs, bad assumptions, margin leakage, and presales blind spots. And it’s energizing to be treated like a strategic peer instead of just another quota-carrying engineer.
Seems very proff until now!
Did my first short survey with them, everything went smooth, good and quick communication!
GLG is a nice organization with nice…
GLG is a nice organization with nice people.
GLG is always professional
GLG is always professional, bring meaningful conversations and handle post call processing efficiently. I've enjoyed working with them.
I have had a great experience with GLG
I have had a great experience with GLG. The consults have been really interesting, fun, and professional. The screeners are short and concise. The staff is professional and helpful. Payments are always consistent with the discussed amount and are paid promptly and consistently.
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About glg.it
GLG is the World’s Insight Network. Make your decisions clear and turn information into actionable insight using the right minds from our expert network.
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glg.it uses 14 technologies across their website including Font Awesome, PHP, WordPress, and more.
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glg.it receives approximately 9.5K monthly visitors and ranks #2,762,059 globally. The website has a bounce rate of 85% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:03 on the site.
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