glip.com
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Glip: The Zombie Product RingCentral Forgot
A $2.5M revenue ghost haunting the video conferencing market
Glip.com is a digital ghost. It exists, it technically functions, but in the hyper-competitive video conferencing market, it's barely alive. While competitors scale to IPOs, this RingCentral asset limps along with 4,000 monthly visits and a team of just 25 people.
"In a market defined by network effects, Glip is trapped in a local maximum of irrelevance."
The Traffic Desert
With just 4,169 monthly visits, Glip isn't competing—it's surviving. The traffic profile reveals a product with zero organic growth engine: only 28% comes from search, while 54% relies on direct traffic. This isn't a brand; it's a bookmark for legacy users who haven't migrated yet. The top keyword 'glip' (2,960 volume) barely outperforms generic terms like 'free video chat' (5,440), suggesting zero category ownership.
The RingCentral Anchor
Here's the strategic paradox: Glip likely started as an independent vision for team collaboration. But being acquired by RingCentral turned it into a feature, not a product. The $2.5M revenue figure is misleading—it's not growth capital, it's maintenance tax. With only 25 employees, this team isn't building the future; they're keeping the lights on for enterprise contracts that can't be migrated.
The tech stack tells the story of a product in maintenance mode. Tailwind CSS, Bootstrap, and Ant Design suggest a frontend Franken-stack built by different teams over years. Vite indicates modern build tooling, but it's lipstick on a pig. When your top traffic sources are undefined regions (74.8% 'undefined'), your analytics are as broken as your market position.
- Zero moat: Generic 'video chat' positioning in a Zoom/Teams world
- Stagnant growth: Sub-5K visits signals product-market misfit
- Feature creep: Trying to be 'messaging + video' in an integrated world
- Legacy trap: Revenue exists only because migrations are painful
Kill or Pivot: The Strategic Imperative
RingCentral should either sunset Glip or spin it out as a low-cost SMB play. Inaction is the only losing move.
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https://www.ringcentral.com/content/dam/rc-www/en_us/images/content/ringcentral-video/redesign/OG-ringcentral-video.jpg
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Free Video Conferencing & Team Messaging
Experience unlimited, high-quality video meetings with RingCentral Video. Enjoy HD audio, screen sharing, and team messaging. Get your free trial now.
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About glip.com
Experience unlimited, high-quality video meetings with RingCentral Video. Enjoy HD audio, screen sharing, and team messaging. Get your free trial now.
Company Overview
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Technology Stack
glip.com uses 8 technologies across their website including YouTube Embed, OneTrust, Lazy Loading, and more.
Video
YouTube Embed
Privacy & Consent
OneTrust
Performance
Lazy Loading
Web Standards
Twitter Cards
Build Tools
Vite
UI Libraries
Ant Design
Traffic & Audience
glip.com receives approximately 4.2K monthly visitors and ranks #4,190,366 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:35 on the site.
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This page provides publicly available information about glip.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit glip.com directly at https://glip.com.