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HUSK: The Gym Network 360 Play
How a legacy fitness perk became a $16.8M fintech-adjacent wellness network.
Globalfit.com isn't just a domain; it's a pivot. Once a standalone gym membership marketplace, it now serves as the digital front door for HUSK—a company rebranding corporate wellness as a discounted network rather than a perk. With $16.8M in revenue and a lean team of 69, HUSK is quietly scaling a B2B2C model that bypasses the crowded subscription app space entirely.
"They aren't selling gym memberships; they are selling access to a network at a discount. It's a subtle but critical distinction in the wellness economy."
The B2B2C Traffic Paradox
With only 3,355 monthly visits and a global rank of #4.6M, the consumer-facing site appears dormant. But the 67% direct traffic share tells the real story: users aren't finding HUSK via SEO; they are logging in via employer portals. The 'undefined' country traffic (100%) suggests either a data anomaly or a highly specific, internal corporate rollout. This isn't a consumer play—it's a backend utility for a captive audience.
The Pivot from Fitness to Finance
Categorized under 'Finance' rather than 'Health,' HUSK positions itself as a discount infrastructure layer. By leveraging keywords like 'LA Fitness' (289K volume) but ranking for 'globalfit' (320 volume), they capture legacy brand equity while operating in the fintech-adjacent space. Their tech stack—Zendesk, Cloudflare, Amazon S3—confirms a focus on reliability and support over flashy consumer UX.
The leadership team reflects this hybrid strategy. With Anthony Frick at the helm and Sean Berry as VP of Mental Health, HUSK is signaling that wellness isn't just physical access. However, the lack of structured data and a global rank hovering near 5 million suggests the consumer brand visibility is intentionally suppressed in favor of white-label partnerships.
- Network-First Model: Operates as a discount aggregator rather than a subscription service.
- Enterprise-Focused: High direct traffic implies B2B distribution channels.
- Lean Operations: $16.8M revenue with only 69 employees indicates high efficiency per headcount.
The Invisible Utility
HUSK proves that in enterprise wellness, invisibility is a feature, not a bug.
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Home | HUSK
Welcome to HUSK's Gym Network 360. We're here to help you find a gym membership or healthy alternative ad a discounted rate.
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About globalfit.com
Welcome to HUSK's Gym Network 360. We're here to help you find a gym membership or healthy alternative ad a discounted rate.
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globalfit.com uses 16 technologies across their website including Font Awesome, Google Fonts, Auth0, HSTS, and more.
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Font Awesome, Google Fonts
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Auth0
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HSTS
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WordPress
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cdnjs
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Amazon S3, Cloudflare
Traffic & Audience
globalfit.com receives approximately 3.4K monthly visitors and ranks #4,653,257 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:30 on the site.
The majority of globalfit.com's traffic comes from .
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