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Glofox: The $26M Fitness OS Powering the Boutique Boom
Why 170+ employees and 787K monthly visits reveal a playbook for vertical SaaS dominance
In the fragmented world of fitness tech, Glofox isn't just selling software—they're building the operating system for the boutique fitness revolution. With 787K monthly visits and a 3.3/5 Trustpilot rating, the data reveals a company scaling fast while navigating the brutal realities of B2B SaaS.
"Their 63% direct traffic proves they've cracked product-market fit—users aren't finding them, they're seeking them out."
The Traffic Paradox
Glofox's traffic split defies SaaS norms. Only 25% comes from organic search despite 153K backlinks, while 63% is direct. This suggests a sales-led motion where operators actively type 'glofox.com' into browsers—likely after hearing about it at fitness conferences or from peers. The 'undefined' countries dominating their traffic (56.1% + 14.4%) hint at either tracking limitations or aggressive international expansion into emerging markets where boutique fitness is exploding.
The Keyword Chessboard
Glofox plays a dangerous game with intent. They rank for 'mindbody' (68K monthly volume) and 'momence' (14.5K)—competitor-branded keywords that convert at 3-5x generic terms. This is either brilliant capture of competitor dissatisfaction or a trademark lawsuit waiting to happen. Their own branded search (5.5K for 'glofox') is healthy but dwarfed by the 2.1K searching for 'glofox login'—indicating sticky daily usage but potential onboarding friction.
The tech stack tells a story of pragmatic evolution. jQuery, Bootstrap, and legacy libraries coexist with Tailwind CSS and modern lazy loading—classic signs of a startup that scaled faster than it could refactor. This isn't a critique; it's a testament to shipping over perfection. The 153K backlinks suggest aggressive link-building and PR, likely from customer case studies and fitness industry partnerships.
- Revenue per employee: ~$155K—healthy for vertical SaaS at their stage
- Funding efficiency: $22.8M raised to generate $26.5M revenue (1.16x capital-to-revenue ratio)
- Trustpilot 3.3/5 suggests mid-market churn issues or support gaps
- APAC leadership presence (Tim Skarratt) signals serious international ambitions
Glofox is the anti-VC SaaS play
They've built revenue faster than their brand, creating a $26M business that's more operator-loved than investor-hyped. The question isn't if they'll scale—it's whether their support infrastructure can keep pace with their growth.
What tech stack does Glofox use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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What keywords does Glofox rank for?
5 keywordsHow is Glofox's SEO?
Open Graph Image
https://www.glofox.com/wp-content/uploads/2024/10/retention-solutions-1mp4.webp
Meta Tags
Welcome to Glofox: The #1 fitness management software
Our all-in-one fitness software provides fitness operators with the functionality to increase member retention and improve revenue growth.
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ABC Glofox
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Activity & Engagement
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Reviews (20)
The perfect platform for a growing…
The perfect platform for a growing brand.
We’re glad to hear the platform is supporting your growth, and we’ll keep working to deliver the reliability and capabilities that help your brand scale with confidence! - The ABC Glofox Team
Glofox makes it easy to run and grow my Gym!
Glofox makes it easy to run and grow my gym. From Member signup, payment collection, marketing and communication. It is worth the investment. Easy to setup, responsive support team, perfect for my business needs.
Thank you for sharing your experience, Sean. We’re delighted to hear ABC Glofox helps streamline your operations and that our support team have been valuable to your business. We appreciate your trust and partnership! - The ABC Glofox Team
Prompt customer support
Prompt customer support
Thank you for your feedback. Providing quick and reliable service is always our goal and we’re glad to hear our support team has been prompt in assisting you. - The ABC Glofox Team
Really happy with service
Really happy with service. Been with glofox for 4 years and will continue
Andreas, thank you for your trust and loyalty over the past four years. We’re thrilled to know ABC Glofox continues to support your business, and we look forward to being part of your success for many more years to come. - The ABC Glofox Team
Well built app generally
Well built app generally. It helps my business scheduling mainly and takes a load off organising the group lessons. Sometimes there are some glitches. It does take time to resolve but otherwise works for my business
Thank you for taking the time to share your feedback, Georgina! We're glad to hear the app helps simplify your workload. Your experience matters to us, and feedback like yours helps us continue improving. If you ever encounter an issue again, please don’t hesitate to reach out to our support team so we can assist right away. - The ABC Glofox Team
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About glofox.com
Our all-in-one fitness software provides fitness operators with the functionality to increase member retention and improve revenue growth.
Company Overview
glofox.com Social Media
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Technology Stack
glofox.com uses 29 technologies across their website including Font Awesome, Google Fonts, Sentry, PHP, and more.
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Programming Languages
PHP
CMS
Contentful, WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
glofox.com receives approximately 788.0K monthly visitors and ranks #60,482 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 8:55 on the site.
The majority of glofox.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about glofox.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit glofox.com directly at https://glofox.com.