glovoapp.com
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Glovo: The European On-Demand Behemoth
How a Spanish startup built a 14,000-employee delivery empire with a 1.1-star problem
Glovo isn't just delivering food—it's orchestrating a massive logistics network across 25+ countries with 14,000 employees. Yet beneath the 'anything in minutes' promise lies a brutal unit economics battle and a Trustpilot score that screams operational friction.
"Glovo scaled to $5B revenue by solving the 'last mile' problem, but they're still miles away from solving customer satisfaction."
The Spanish Empire
Starting in Barcelona, Glovo expanded aggressively across Europe, Africa, and Latin America. Their 41% organic search traffic shows strong brand recognition, but the 'undefined' countries in their analytics reveal they're operating in fragmented markets where precise data tracking is challenging—a classic scaling pain point for hypergrowth startups.
The Traffic Paradox
With 53% direct traffic, Glovo has built a powerful brand—people type 'glovo' directly. But the second most searched term is 'глово' (Cyrillic), revealing untapped markets. Meanwhile, 'globo' (2M+ monthly searches) represents massive brand confusion with a Brazilian media conglomerate—every lost click is revenue leaking through their fingers.
The tech stack tells a modern story: Tailwind CSS, Vite, and PWA capabilities show they're building for performance across diverse markets. But the 1.1/5 Trustpilot rating from 8,154 reviews is a deafening alarm. In an industry where margins are razor-thin, operational excellence is everything—and Glovo's customers are voting with their reviews.
- 14,249 employees managing 25+ countries = ~570 employees per market (high overhead)
- 41% organic traffic suggests strong SEO, but 'glovo' dominates 389K searches—brand dependency is risky
- 1.1/5 rating indicates systemic operational issues, not just isolated complaints
- Direct traffic (53%) is a moat, but also a vulnerability if brand perception shifts
The Scale vs. Satisfaction Tradeoff
Glovo proves that on-demand delivery can scale globally, but the 1.1-star rating suggests they've prioritized growth over experience—a bet that might work for investors, but not for customers.
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5 keywordsHow is Glovoapp's SEO?
Open Graph Image
https://glovoapp.com/opengraph-image.png
Meta Tags
Glovo: whatever you order, in minutes! | Glovo
Glovo is the food delivery site that will get you anything you want to your doorstep. You order online, you'll have it!
Glovo
Glovo delivers the best products of your city in less than 1 hour
H1 Tags
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Glovo App
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Reviews (20)
I suffered a financial loss
I suffered a financial loss. More money was withdrawn from my card, and it has still not been refunded. I also did not receive the paid-for goods.
Refused to refund orders that just never arrived or products that were missing
Consistently my grocery orders either are missing items, have the wrong items, or the entire order just does not deliver. There have been multiple instances now where they tell me they are unable to refund me even when the order just never even arrived to my house. It’s ridiculous and they just do the same copy and paste response. don’t use this app.
Horrifically expensive sneakily make…
Horrifically expensive sneakily make you subscribe to prime it’s a joke. Wolt is half the price for exact same order!!!!
Glovo Fraud
Top of the worst service I’ve ever seen. They mark you order as “delivered” when it wasn’t. Support team should be renamed to Fraud Team. They literally ignore requests for proof of delivery of any clarification, even you insist on. Moreover they easily charge more then reflects in your App. Just Fact. I wish them s**ck as long and hard as they take a time to respond. Unsubscribed and deleted this scam.
Scammers!!!
Scammers!!!! Deliver other things than what was asked and never give you the money back! Avoid them at all
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About glovoapp.com
Glovo is the food delivery site that will get you anything you want to your doorstep. You order online, you'll have it!
Company Overview
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Technology Stack
glovoapp.com uses 17 technologies across their website including unpkg, Amazon Web Services, AWS CloudFront, mParticle, Datadog RUM, and more.
CDN
unpkg
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Analytics & Marketing
mParticle, Datadog RUM, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Build Tools
Vite
Traffic & Audience
glovoapp.com receives approximately 5.3M monthly visitors and ranks #8,106 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 4:39 on the site.
The majority of glovoapp.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about glovoapp.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit glovoapp.com directly at https://glovoapp.com.