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glovoapp.com
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glovoapp.com

17 technologies
VerifiedGrowingVisit5.3M/mo$5.0B14.2K17 Tech
Deep Dive

Glovo: The European On-Demand Behemoth

How a Spanish startup built a 14,000-employee delivery empire with a 1.1-star problem

Glovo isn't just delivering food—it's orchestrating a massive logistics network across 25+ countries with 14,000 employees. Yet beneath the 'anything in minutes' promise lies a brutal unit economics battle and a Trustpilot score that screams operational friction.

5.26M
monthly visits
14,249
employees
$5B+
annual revenue
1.1/5
Trustpilot rating

"Glovo scaled to $5B revenue by solving the 'last mile' problem, but they're still miles away from solving customer satisfaction."

The Spanish Empire

Starting in Barcelona, Glovo expanded aggressively across Europe, Africa, and Latin America. Their 41% organic search traffic shows strong brand recognition, but the 'undefined' countries in their analytics reveal they're operating in fragmented markets where precise data tracking is challenging—a classic scaling pain point for hypergrowth startups.

The Traffic Paradox

With 53% direct traffic, Glovo has built a powerful brand—people type 'glovo' directly. But the second most searched term is 'глово' (Cyrillic), revealing untapped markets. Meanwhile, 'globo' (2M+ monthly searches) represents massive brand confusion with a Brazilian media conglomerate—every lost click is revenue leaking through their fingers.

The tech stack tells a modern story: Tailwind CSS, Vite, and PWA capabilities show they're building for performance across diverse markets. But the 1.1/5 Trustpilot rating from 8,154 reviews is a deafening alarm. In an industry where margins are razor-thin, operational excellence is everything—and Glovo's customers are voting with their reviews.

  • 14,249 employees managing 25+ countries = ~570 employees per market (high overhead)
  • 41% organic traffic suggests strong SEO, but 'glovo' dominates 389K searches—brand dependency is risky
  • 1.1/5 rating indicates systemic operational issues, not just isolated complaints
  • Direct traffic (53%) is a moat, but also a vulnerability if brand perception shifts
Catastrophic customer satisfaction (1.1/5)
Strong brand recall (53% direct traffic)
Massive overhead (14K+ employees)
Proven scale ($5B+ revenue)
Brand confusion with 'globo'
Modern tech stack for performance
Opaque traffic data from key markets
Multi-country logistics expertise

The Scale vs. Satisfaction Tradeoff

Glovo proves that on-demand delivery can scale globally, but the 1.1-star rating suggests they've prioritized growth over experience—a bet that might work for investors, but not for customers.

What tech stack does Glovoapp use?

22 detected
CDN1
Web Standards2
Build Tools1
UI Libraries1
Frontend Frameworks2
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
A
Analytics Service
G
Google Analytics

How much traffic does Glovoapp get?

Traffic & Engagement

5.8M
Monthly Visits
-10.0%
4.8
Pages/Visit
8:05
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-17%
7.0M
Oct 2025
Oct
6.4M
Nov 2025
Nov
5.8M
Dec 2025
Dec

Rankings

#10,117
Global Rank
#689
Spain Rank
Food and Beverages
Category

Backlinks & Authority

1.4M
Backlinks
18.8K
Ref. Domains
67
Authority Score
Low
Penalty Risk
Backlinks Trend+61%
884.3K
Jul 2025
Jul
917.9K
Aug 2025
Aug
1.1M
Sep 2025
Sep
1.2M
Oct 2025
Oct
1.3M
Nov 2025
Nov
1.4M
Dec 2025
Dec

Search Traffic

Organic
3.1M
Paid
87.4K

Top Organic Keywords

#1glovo
246,000 vol24.9%
#1globo
74,000 vol7.5%
#1glovo partners
8,100 vol0.8%
#1glovo manager
6,600 vol0.7%
#1glovo repartidor
4,400 vol0.4%

Where is Glovoapp's audience located?

🇪🇸Spain30.0%
🇮🇹Italy14.1%
🇵🇱Poland12.4%
🇷🇴Romania7.6%
🇺🇦Ukraine5.7%

Device Distribution

Desktop29.6%
Mobile70.4%

What keywords does Glovoapp rank for?

5 keywords
1glovo389.2K vol$0.66
2глово12.3K vol$0.52
3globo2.1M vol$0.31
4glovo maroc2.6K vol$0.17
5glovo rider2.5K vol$1.80

How is Glovoapp's SEO?

Open Graph Image

OG Image preview
og:image

https://glovoapp.com/opengraph-image.png

Meta Tags

title46 chars

Glovo: whatever you order, in minutes! | Glovo

description119 chars

Glovo is the food delivery site that will get you anything you want to your doorstep. You order online, you'll have it!

og:title

Glovo

og:description

Glovo delivers the best products of your city in less than 1 hour

languageEN

H1 Tags

h1Food delivery and more
h1Anything delivered
h1Countries where we deliver

Who works at Glovoapp?

Loading leads...

What do customers think of Glovoapp?

Glovo App

Glovo App

1.1
8,154 reviews

Categories

Delivery Service#undefinedCourier and Delivery Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/30/2017

Contact Information

Address:
ES

Reviews (20)

Filter by rating:
Borislav Georgiev
1/20/2026
🇧🇬 Bulgaria1 reviewsOrganicUnverified
Experience date: 1/17/2026
I suffered a financial loss

I suffered a financial loss. More money was withdrawn from my card, and it has still not been refunded. I also did not receive the paid-for goods.

Jessica Quirke
1/19/2026
🇵🇹 Portugal1 reviewsOrganicUnverified
Experience date: 1/18/2026
Refused to refund orders that just never arrived or products that were missing

Consistently my grocery orders either are missing items, have the wrong items, or the entire order just does not deliver. There have been multiple instances now where they tell me they are unable to refund me even when the order just never even arrived to my house. It’s ridiculous and they just do the same copy and paste response. don’t use this app.

Sofi Nicolson
1/18/2026
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 1/18/2026
Horrifically expensive sneakily make…

Horrifically expensive sneakily make you subscribe to prime it’s a joke. Wolt is half the price for exact same order!!!!

Dina Lebedeva
1/17/2026
🇵🇹 Portugal2 reviewsOrganicUnverified
Experience date: 1/12/2026
Glovo Fraud

Top of the worst service I’ve ever seen. They mark you order as “delivered” when it wasn’t. Support team should be renamed to Fraud Team. They literally ignore requests for proof of delivery of any clarification, even you insist on. Moreover they easily charge more then reflects in your App. Just Fact. I wish them s**ck as long and hard as they take a time to respond. Unsubscribed and deleted this scam.

pedro
1/16/2026
🇵🇹 Portugal2 reviewsOrganicUnverified
Experience date: 1/14/2026
Scammers!!!

Scammers!!!! Deliver other things than what was asked and never give you the money back! Avoid them at all

Frequently Asked Questions about Glovoapp

What is Glovoapp's Revenue?
Glovoapp generates approximately $5.0B in annual revenue. With 14,249 employees, that's $351,400 per employee.
What does Glovoapp do?
Glovo is the food delivery site that will get you anything you want to your doorstep. You order online, you'll have it!
How fast is Glovoapp growing?
Glovoapp has declined by 10.0% in the last 6 months according to traffic data. employee count has changed by 22% year over year.
How do people interact with Glovoapp?
When visiting Glovoapp, visitors view an average of 4.8 pages per visit, and spend around 8:05 on the site, and the bounce rate is 52.4%.
How do people find Glovoapp?
2.6M people (45%) visit Glovoapp directly. 3.1M (53%) find them through organic search. 87.4K (2%) come through paid advertising.
Who uses Glovoapp?
Glovoapp's top market is Spain with 1.7M visitors (30.0%). Italy is 2nd with 809.7K (14.1%). Poland is 3rd with 715.2K (12.4%).
What technologies does Glovoapp use?
Glovoapp uses 17 technologies across their website including CDN, Cloud & Hosting, Analytics & Marketing. Key technologies include unpkg, Amazon Web Services, AWS CloudFront, mParticle, Datadog RUM.
Who are Glovoapp's competitors?
Glovoapp's main competitors include Limpiezas Hogar Canario, YEGO, Husqvarna Portugal, Tienda Oficial Perlas Majorica, Lastbasic. These companies operate in similar markets and compete for the same customer base.
What do customers think of Glovoapp?
Glovoapp has a Trustpilot score of 1.1 out of 5 (1 stars) based on 8,154 customer reviews.

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How to contact Glovoapp?

Contact Information

What are Glovoapp's key pages?

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About glovoapp.com

Glovo is the food delivery site that will get you anything you want to your doorstep. You order online, you'll have it!

Company Overview

glovoapp.com
Website
food_and_drink
Industry
#8,106
Global Rank
5.3M
Monthly Visitors
17
Technologies

Contact glovoapp.com

Technology Stack

glovoapp.com uses 17 technologies across their website including unpkg, Amazon Web Services, AWS CloudFront, mParticle, Datadog RUM, and more.

CDN

unpkg

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Analytics & Marketing

mParticle, Datadog RUM, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, PWA

Build Tools

Vite

Traffic & Audience

5.3M
Monthly Visits
36%
Bounce Rate
6.6
Pages/Visit
4:39
Avg. Duration

glovoapp.com receives approximately 5.3M monthly visitors and ranks #8,106 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 4:39 on the site.

The majority of glovoapp.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is glovoapp.com?
Glovo is the food delivery site that will get you anything you want to your doorstep. You order online, you'll have it!
What technologies does glovoapp.com use?
glovoapp.com uses 17 technologies including unpkg, Amazon Web Services, AWS CloudFront, and 11 more. View the full tech stack analysis above.
How do I contact glovoapp.com?
You can contact glovoapp.com through their contact page.
Is glovoapp.com hiring?
Check glovoapp.com's careers page for current job openings and opportunities.
How popular is glovoapp.com?
glovoapp.com receives approximately 5.3M monthly visitors and ranks #8,106 globally. Traffic is growing by 3.0% month-over-month.

Related Searches

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This page provides publicly available information about glovoapp.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit glovoapp.com directly at https://glovoapp.com.