goals.com
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Goals.com: The 7-Person Sales Engine
A tiny team, half a million in revenue, and a surprising niche in sports sales software
In a world of bloated enterprise software, Goals.com operates with surgical precision. With just 7 employees, they've built a sales performance engine that generates $500K annually. But their true story isn't just in the numbers—it's in the surprising intersection of sports and sales that defines their entire identity.
"Goals.com proves that in SaaS, niche beats broad every time—especially when your niche is the very definition of performance."
The Sports DNA
The company's industry classification as 'sports' isn't a data error—it's the core of their positioning. While traditional sales tools focus on generic metrics, Goals.com speaks the language of teams, performance peaks, and sustained excellence. This isn't just sales software; it's sales software built with a coach's mentality. Every feature reinforces the athletic metaphor: quotas become targets, pipelines become plays, and performance reviews become post-game analyses.
The Traffic Paradox
Here's where the story gets intriguing: Goals.com receives only 738 monthly visits, yet 72% of that traffic comes direct. This is the hallmark of a product with exceptional retention and word-of-mouth velocity. The 13% organic search traffic suggests they're not chasing SEO keywords—they're building relationships. Their top keyword, 'activescores,' with 390 monthly searches, reveals a dedicated user base searching for their specific platform rather than generic sales solutions.
The tech stack tells a story of pragmatic efficiency. jQuery, Bootstrap, and Slick—mature, battle-tested technologies—sit alongside modern analytics like Google Tag Manager and LinkedIn Insight Tag. This isn't a startup burning cash on bleeding-edge frameworks; it's a team that ships fast and iterates faster. The absence of complex single-page applications or heavy JavaScript frameworks suggests a product focused on utility over flash.
- 7-person team operating at $71K per employee in revenue efficiency
- 72% direct traffic indicating strong product-market fit and retention
- Sports industry classification creating a unique positioning angle
- Minimal organic search presence suggesting low customer acquisition cost
- Pragmatic tech stack prioritizing reliability over trends
The Anti-Growth Playbook
Goals.com isn't trying to be the next unicorn—it's building a sustainable, profitable business by serving a specific community exceptionally well. In an era of 'blitzscaling,' their approach feels almost radical: grow slowly, serve deeply, and build something that lasts.
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Goals.com | Software for Managing High Performance Sales Teams
Goals.com provides easy-to-use sales performance software that helps sales team sustain peak performance and win more business.
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About goals.com
Goals.com provides easy-to-use sales performance software that helps sales team sustain peak performance and win more business.
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Technology Stack
goals.com uses 20 technologies across their website including Font Awesome, PHP, Ghost, WordPress, and more.
Fonts
Font Awesome
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PHP
CMS
Ghost, WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
goals.com receives approximately 738 monthly visitors and ranks #5,132,867 globally. The website has a bounce rate of 33% with visitors viewing an average of 13.8 pages per visit. Users spend an average of 15:23 on the site.
The majority of goals.com's traffic comes from .
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