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goco.ca
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goco.ca

13 technologies
VerifiedGrowingVisit5.3K/mo$35M22413 Tech
Deep Dive

GoCo: TELUS's $35M Bet on SMB Simplicity

A deep dive into Canada's most overlooked business services platform

While Canadian tech giants chase enterprise contracts, GoCo by TELUS is quietly serving 224 employees and generating $35M in revenue by solving a fundamentally different problem: making business services accessible to the overlooked SMB market.

$35M
annual revenue
224
employees
5,289
monthly visits
66%
direct traffic

"The 66% direct traffic rate reveals GoCo's secret: they're not selling to searchers—they're selling to existing TELUS customers who already trust the brand."

The Invisible Growth Engine

With only 5,289 monthly visits but $35M in revenue, GoCo operates on an inverse growth model. Their 66% direct traffic isn't a failure of SEO—it's proof of TELUS's B2B ecosystem lock-in. When your parent company owns the infrastructure, you don't need to compete for keywords; you just need to exist when customers log in. This is infrastructure-as-a-service at its most profitable.

The Revenue Per Visitor Math

At $35M revenue with ~63,000 annual visits (5,289 monthly × 12), GoCo achieves an astonishing $555 revenue per visitor. While traditional SaaS ratios hover around $50-100 per visitor, GoCo's model exploits the B2B infrastructure advantage: customers aren't browsing—they're transacting. This isn't viral growth; it's infrastructure-native revenue.

The tech stack tells the real story: Next.js for performance, Tailwind for speed, and OneTrust for compliance. This isn't a startup hacking together an MVP—this is a mature platform built for scale. The presence of Dynatrace and Cloudflare suggests enterprise-grade monitoring and security, while AWS CloudFront ensures global performance despite being a Canada-first service.

  • TELUS's ecosystem play: GoCo isn't a standalone product—it's a retention mechanism for TELUS Business services
  • The 2.9/5 Trustpilot score from just 2 reviews suggests either nascent user engagement or a product that's so seamless it doesn't generate support tickets
  • Leadership team includes a VP of Technology, Directors of Network Security and Revenue Assurance—enterprise-grade talent for an SMB product
No organic search strategy (only 25% of traffic)
Deep integration with TELUS's infrastructure
Minimal brand awareness (5K monthly visits)
High-value, low-volume customer acquisition
Limited public reviews and social proof
Enterprise leadership with SMB focus

GoCo is the anti-SaaS playbook

While startups chase viral growth, GoCo proves that infrastructure integration beats marketing spend every time. The real lesson isn't in their traffic numbers—it's in their $35M revenue with 224 employees, showing that in B2B, depth of integration trumps breadth of reach.

What tech stack does Goco use?

22 detected
Privacy & Consent1
Analytics & Marketing2
Tag Managers1
Performance1
Web Standards1
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
A
Amazon CloudFront
G
Google Tag Manager
G
Google DoubleClick
T
Twitter/X
F
Facebook
A
Analytics Service
G
Google Analytics
P
Pardot

How much traffic does Goco get?

Traffic & Engagement

5.3K
Monthly Visits
5.5
Pages/Visit
7:37
Avg. Duration
23%
Bounce Rate
Monthly Traffic Trend-31%
7.6K
Oct 2025
Oct
4.1K
Nov 2025
Nov
5.3K
Dec 2025
Dec

Traffic Sources

Search
25%
Direct
66%
Social
1%
Referrals
6%
Email
0%
Paid
2%

Where is Goco's audience located?

🌍100.0%

What keywords does Goco rank for?

1 keywords
1goco by telus10 vol

How is Goco's SEO?

Meta Tags

title72 chars

How to get support for your GoCo by TELUS services | Support | TELUS.com

description16 chars

Terms of service

languageEN

H1 Tags

h1How to get support for your GoCo by TELUS services

Schema Types

BreadcrumbList

What is Goco's revenue?

$35M
Annual Revenue
224
-28%
Employees
$156K
Revenue/Employee
Montreal, CAN
Headquarters

Who works at Goco?

Loading leads...

What do customers think of Goco?

goco.ca

goco.ca

2.9
2 reviews

Categories

Software Company#undefinedPhone and Internet Service#undefinedTelecommunications Service Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
CA

Reviews (2)

Filter by rating:
Larry Fish
4/25/2024
🇨🇦 Canada2 reviewsOrganicUnverified
Experience date: 4/24/2024
Do NOT recommend GOCO

The Company provides pathetic customer support. If you are unlucky enough to have George Renson as your account manager if feel sorry for you. The company is not responsive to any request. Do yourself a favour and go anywhere else. A string and a can would be a better provider than GOCO.

CS
10/24/2023
🇨🇦 Canada6 reviewsOrganicUnverified
Experience date: 10/24/2023
False advertising for cost per month.

False advertising on home page and sub pages about cost per month. Advertised as starting at $18/mo for buiness VOIP services, but actually $18/mo per user. No asterisks, no fine print on the website explaining this on either of those two pages. I wasted valuable time speaking to a sales rep only to find the cost would be double what we expected to pay due to this. When I pointed out this inaccuracy and asked if the company would honour the advertised price, I was told they would not.

Frequently Asked Questions about Goco

What is Goco's Revenue?
Goco generates approximately $35M in annual revenue. With 224 employees, that's $156,250 per employee.
What does Goco do?
Terms of service
How fast is Goco growing?
Goco employee count has changed by -28% year over year.
What technologies does Goco use?
Goco uses 13 technologies across their website including CMS, Cloud & Hosting, Privacy & Consent. Key technologies include Contentful, Amazon S3, AWS CloudFront, OneTrust.
Who are Goco's competitors?
Goco's main competitors include Coco, Gusto, Gogo. These companies operate in similar markets and compete for the same customer base.
What do customers think of Goco?
Goco has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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What are Goco's key pages?

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About goco.ca

Terms of service

Company Overview

goco.ca
Website
jobs_and_career
Industry
#2,555,669
Global Rank
5.3K
Monthly Visitors
13
Technologies

Contact goco.ca

Technology Stack

goco.ca uses 13 technologies across their website including Contentful, Amazon S3, AWS CloudFront, OneTrust, and more.

CMS

Contentful

Cloud & Hosting

Amazon S3, AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Analytics & Marketing

Dynatrace, Google Analytics

Tag Managers

Adobe Launch

Performance

Lazy Loading

Traffic & Audience

5.3K
Monthly Visits
23%
Bounce Rate
5.5
Pages/Visit
7:37
Avg. Duration

goco.ca receives approximately 5.3K monthly visitors and ranks #2,555,669 globally. The website has a bounce rate of 23% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 7:37 on the site.

The majority of goco.ca's traffic comes from .

Frequently Asked Questions

What is goco.ca?
Terms of service
What technologies does goco.ca use?
goco.ca uses 13 technologies including Contentful, Amazon S3, AWS CloudFront, Cloudflare, and 7 more. View the full tech stack analysis above.
How do I contact goco.ca?
You can contact goco.ca through their contact page.
What are goco.ca's social media accounts?
goco.ca is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is goco.ca hiring?
Check goco.ca's careers page for current job openings and opportunities.
How popular is goco.ca?
goco.ca receives approximately 5.3K monthly visitors and ranks #2,555,669 globally. Traffic is growing by 28.4% month-over-month.

Related Searches

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This page provides publicly available information about goco.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit goco.ca directly at https://goco.ca.