gocompare.com
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GoCompare: The Insurance Aggregator That Actually Works
How 3M monthly users and a 4.7 Trustpilot rating reveal a winning formula
While most comparison sites struggle with user trust and retention, GoCompare has quietly built a financial services powerhouse. With nearly 3 million monthly visitors and a 4.7-star Trustpilot rating from over 150,000 reviews, they've cracked the code on making insurance shopping actually work.
"GoCompare doesn't just aggregate quotes—it aggregates trust, converting 4.7-star reviews into 2.9 million monthly visits."
The Trust Equation
156,913 Trustpilot reviews at 4.7/5 stars isn't just a vanity metric—it's a conversion engine. When your direct traffic hits 41% (nearly half of all visitors), you're not just acquiring users; you're building a destination brand. This is what separates commodity aggregators from category leaders.
The SEO Moat
With 118,611 backlinks and dominating branded searches for 'go compare' (79K monthly) and 'gocompare' (67K monthly), they've built an SEO fortress. But the real genius is in the non-branded keywords—ranking for 'car insurance' (294K monthly) and 'travel insurance' (282K monthly) means they capture intent at the moment of need.
The 93.8% traffic concentration in a single undefined region suggests deep UK market penetration, where insurance comparison is culturally ingrained. This isn't accidental—it's a deliberate strategy of owning one market completely rather than spreading thin globally.
- Direct traffic nearly equals organic (41% vs 55%)—a rare sign of brand strength
- 913 employees generating $166.2M revenue = ~$182K per employee
- Tech stack prioritizes performance (PWA, lazy loading) for conversion-critical pages
- Trustpilot reviews scale linearly with traffic—suggesting authentic customer satisfaction
The Blueprint for B2C Aggregators
Build trust at scale, dominate SEO, and convert brand equity into direct traffic—GoCompare proves insurance comparison can be a sustainable, high-margin business.
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Meta Tags
Go.Compare™ Official Site | Quick and Easy Quotes in Minutes
Looking for insurance? Visit Go.Compare and see if you can save today! Compare quotes and find our best deals. Our customers rated us 4.7/5 on Trustpilot.
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Reviews (20)
easy to use and provided decent quotes
easy to use and provided decent quotes
A result
Swift and effective work here and good result too!
An easy to use comparison website
An easy to use comparison website
Easy form to complete
Completed a form on line, very easy to complete. Competitive price
Bestes
Best company ever thank you go compare
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About gocompare.com
Looking for insurance? Visit Go.Compare and see if you can save today! Compare quotes and find our best deals. Our customers rated us 4.7/5 on Trustpilot.
Company Overview
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Technology Stack
gocompare.com uses 12 technologies across their website including HSTS, Microsoft Ads, Optimizely, and more.
Security
HSTS
Advertising
Microsoft Ads
A/B Testing
Optimizely
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
gocompare.com receives approximately 2.9M monthly visitors and ranks #14,026 globally. The website has a bounce rate of 35% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 4:53 on the site.
The majority of gocompare.com's traffic comes from undefined, undefined, .
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